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Essential reading

What is marketing leadership?

What is marketing leadership?

In the world’s largest ever marketing leadership study, we found executives who lead marketing outperform those who just do it.

Latest posts

10 minutes for bravery

10 minutes for bravery

To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society’s editor Michael Piggott to discuss why company rules stand in the way of better marketing—and why marketers must now be brave.

The Marketing Leadership Masterclass is back

The Marketing Leadership Masterclass is back

The Marketing Leadership Masterclass is back. For the first time, we’ll put on a second annual class, starting Sep 15, 2021. This isn’t a marketing class. We’ll teach how to mobilize senior stakeholders, colleagues, clients, teams—to make change happen.

Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Keynote: When is your moment (to be brave)?

Keynote: When is your moment (to be brave)?

Everybody inside an organization can be brave. In fact, for success, executives have to be brave. Not always—but when it matters. This inspirational keynote builds on my latest global research, involving over 1,000 marketing and business executives, on what makes for a successful brave leader. The talk helps people realize: In business, bravery is more than a buzzword—it’s powerful, and it’s possible.

Time For A Reset: Podcast

Time For A Reset: Podcast

Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.

April 7: Marketing Leadership Masterclass

April 7: Marketing Leadership Masterclass

On April 7, we’ll be back with the Marketing Leadership Masterclass. For 100+ days, you’ll be with a group of friends who can help you tackle the real issues–for less than the cost of a conference ticket.

What is marketing leadership?

What is marketing leadership?

In the world’s largest ever marketing leadership study, we found executives who lead marketing outperform those who just do it.

The Whole Marketer: Podcast

The Whole Marketer: Podcast

Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.

Sennheiser CMO Virginie De Beco: “Be You!”

Sennheiser CMO Virginie De Beco: “Be You!”

What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.

Keynote: Ditch your job description

Keynote: Ditch your job description

Why do so many firms struggle to innovate? What’s the hurdle? Too many executives feel tied to their job descriptions. Job descriptions, in many firms, have become job restrictions. It’s time to fight back and ask the most important question: what’s your real job?

Why firms need more marketers—now

Why firms need more marketers—now

It's 2020 and for many in marketing, life is tricky. Reports of layoffs, budget cuts—and plenty of uncertainty. When you think about it: it's odd. Marketers live to help the firm find customers,...

The time for marketing is now (again)

The time for marketing is now (again)

For marketers, a massive window for change has just opened—and the prize is big. Let’s face it, marketing missed its last slot. Digital technology should have given marketers unprecedented...

How will life look after the crisis?

How will life look after the crisis?

Marketers are facing a major problem. Post-virus, how will markets change? What are the trends?  Trends are a simple way to plot the future. More video meetings, more online courses, more home...

Never let a good crisis go to waste

Never let a good crisis go to waste

Making change happen is tough. New products? Too risky. Agile working? Maybe next year. Better digital tools? We’ll look into it. Why change when life is good?  Toys “R” Us, Pan Am, Nokia,...

What could you create in 90 days?

What could you create in 90 days?

Business life is a rat race. So many meetings, presentations, emails. Breakfast to go. Working lunch. Late dinner. It’s crazy. Then, all of a sudden, things grind to a halt. The meetings get...

Complete this sentence about the future

Complete this sentence about the future

It all started in 2020. The world was just beginning to grapple with a pandemic. Shops and schools had to close. Events were cancelled. Firms asked people to work from home. Global travel ground to...

Thrive, don’t fail

Thrive, don’t fail

Who thrives? The people who have more than just ideas. The people who figure out how to make stuff happen, how to mobilize people, how to ship. A few days ago, I sat down with Rusty Pepper for a...

Look beyond performance

Look beyond performance

Fran Crippen loved the water. The US long-distance swimmer had beaten his competition many times. 7 medals in 6 years—one gold, four silver, two bronze. Olympic games in reach. Expectations were...

Five secrets of marketing career success

Five secrets of marketing career success

A few days ago, The Marketing Society asked me to share with their senior marketers the insights from the largest ever study on marketer success. Seats were arranged in a circle, so I could see...

TryThis-blog

TryThis
.Blog

BY THOMAS BARTA

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Read Thomas Barta's TryThis.Blog

 

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