Join the Marketing Leadership Masterclass
The Marketing Leadership Masterclass is the complete toolkit to help marketers build their influence and boost their career. From the world's largest-ever studies on marketers' success. We believe that if more marketers and agency leaders cut through, firms and...
Apply for the European CMO Fellowship 2024
For over ten years, we have helped CMOs from around the globe take the next step: becoming a CEO. I'm glad to share that applications for the European CMO Fellowship 2024 are now open (and close on October 16)! Please spread the word. The Marketing Academy...
Keynote: When is Your Moment … to be Brave?
The keynote for change leaders AI, the digital revolution, sustainability—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest ever study on brave customer...
What is Marketing Leadership?
For success, Chief Marketing Officers (CMOs) often hone in on their technical marketing skills. They might be missing the mark. Our data from the world's largest ever study on CMO impact reveals a profound truth: it's leadership that move the needle. Here's an...
Read The 12 Powers of a Marketing Leader
The 12 Powers of a Marketing Leader: For this groundbreaking leadership book, former McKinsey partner and senior marketer Thomas Barta teamed up with London Business School professor Patrick Barwise to answer one question: what makes an effective and successful...
Take the Marketing Leadership Test
Which marketing leadership skills do you currently focus on? From the world's largest ever study on marketers' success, we have created this little marketing leadership test. If you honestly answer the following questions, you'll get a quick read on your marketing...
The Marketing Leadership Masterclass: Sep 12, 2023
The Marketing Leadership Masterclass is back! Starting September 2023, the next global group of marketing leaders will get together to learn the secrets of Marketing Leadership. Will you or members of your team be joining us? On a personal note, this is now our 9th...
Does the CMO matter? 5 facts every CEO must know
Five separate studies leave no doubt: CMOs and strong marketing teams are essential for company success. Fact 1: Strong marketing departments have a clear positive effect on firm performance. A breakthrough study, conducted over 16 years, analyzed 612 publicly traded...
What makes a CMO successful? Lessons from over 300 Interviews
Drew Neisser, author of the book The CMO’s Periodic Table and host of the CMO podcast Renegade Thinkers Unite interviewed over three hundred chief marketing officers. What did he learn? I thought I'll copy you in on this Forbes interview I recently did with...
Marketers need more sense to stem the tide of CMO firings
When Marketing Week’s editor, Russell Parsons, asked me to write an article to accompany the launch of Marketing Week’s Top 100 Most Effective UK Marketers, I was torn. What’s to celebrate? This year saw a record number of top marketers being fired. The CMO...
Podcast: Marketing Leadership Powers
What are the challenges for marketers this year? Recently, I had the great pleasure to discuss with Conor Byrne on his "That's What I Call Marketing"-podcast. Enjoy! Play the podcast here:
Keynote: The 12 Powers of a Marketing Leader
Experience the keynote from the world's largest ever study on marketers' success. Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced everybody to take a risk. This isn't a marketing talk. Thomas makes the case...
