Essential reading

What is marketing leadership?

What is marketing leadership?

In the world’s largest ever marketing leadership study, we found executives who lead marketing outperform those who just do it.

Latest posts

Getting your CEO to buy in: new podcast

Getting your CEO to buy in: new podcast

In this new podcast with Jeff White and the crew at Kula Ring, we discussed how leaders can get buy-in at the top—and enjoy the journey. You can listen to it here.

10 minutes for bravery

10 minutes for bravery

To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society’s editor Michael Piggott to discuss why company rules stand in the way of better marketing—and why marketers must now be brave.

Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

About Experience the keynote from the world's largest ever study on marketers' success.  Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced...

Keynote: When is your moment (to be brave)?

Keynote: When is your moment (to be brave)?

Covid 19, digital revolution, sustainability, purpose—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest ever study on brave customer leadership. Find out how everybody can find their moment to be brave!

Time For A Reset: Podcast

Time For A Reset: Podcast

Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.

What is marketing leadership?

What is marketing leadership?

In the world’s largest ever marketing leadership study, we found executives who lead marketing outperform those who just do it.

The Whole Marketer: Podcast

The Whole Marketer: Podcast

Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.

Sennheiser CMO Virginie De Beco: “Be You!”

Sennheiser CMO Virginie De Beco: “Be You!”

What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.

Keynote: Customer Freak

Keynote: Customer Freak

How to grow a business in times of rapid change and market disruption?  Thomas Barta provides a radical perspective: make everybody inside the firm a customer leader.

Why firms need more marketers—now

Why firms need more marketers—now

It's 2020 and for many in marketing, life is tricky. Reports of layoffs, budget cuts—and plenty of uncertainty. When you think about it: it's odd. Marketers live to help the firm find customers,...

The time for marketing is now (again)

The time for marketing is now (again)

For marketers, a massive window for change has just opened—and the prize is big. Let’s face it, marketing missed its last slot. Digital technology should have given marketers unprecedented...

How will life look after the crisis?

How will life look after the crisis?

Marketers are facing a major problem. Post-virus, how will markets change? What are the trends?  Trends are a simple way to plot the future. More video meetings, more online courses, more home...

Never let a good crisis go to waste

Never let a good crisis go to waste

Making change happen is tough. New products? Too risky. Agile working? Maybe next year. Better digital tools? We’ll look into it. Why change when life is good?  Toys “R” Us, Pan Am, Nokia,...

What could you create in 90 days?

What could you create in 90 days?

Business life is a rat race. So many meetings, presentations, emails. Breakfast to go. Working lunch. Late dinner. It’s crazy. Then, all of a sudden, things grind to a halt. The meetings get...

Complete this sentence about the future

Complete this sentence about the future

It all started in 2020. The world was just beginning to grapple with a pandemic. Shops and schools had to close. Events were cancelled. Firms asked people to work from home. Global travel ground to...

TryThis-blog

TryThis
.Blog

BY THOMAS BARTA

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