Become the influential marketer you always wanted to be

The Marketing Leadership Masterclass is unlike any other class. Join a global peer-network. Learn the other side of marketing. Mobilize decision makers, clients, and colleagues. Skill up with proven leadership techniques from top business schools, and from the world largest study on marketers’ success. On demand, bitesize, perfect for busy people. In just 3 months, accelerate your business impact and career success.


Realtime peer group learning

Build your network, ask questions, help others, learn together with international peers


World-class curriculum

Effective strategies from top global business schools and  our extensive research—learn to lead upwards, sideways, teams, and yourself


Completely flexible, but paced

Bitesize lectures, on demand, in your own time—for 100 days. But no worries: we’ll pace you. Perfect for busy people

Why this class is for you

We aren’t teaching marketing. What you are going to learn is the art (and science) of making your marketing ideas happen. Lead upwards, sideways, teams, and yourself.

Welcome to the unique Marketing Leadership Masterclass. Taught by Thomas Barta, featuring Syl Saller. In collaboration with The Marketing Society.

Introduction by Thomas

Perspective by Syl

Participant success stories

Learn together with peers

We’ve built one of the world’s most interactive learning platforms to help you learn from your peers.

From day one, you can network and interact with peers from around the globe, ask questions, and exchange advice 24/7.

We’ll release fresh lectures every couple of days, with bite-size videos, exercises, readings, practical challenges—but no exam.

You’ll learn a lot from the course material. But the real magic happens when you team up and solve problems together with your peers.

Marketing Leadership Masterclass Masterclass platform
Marketing Leadership

Master the art of marketing leadership



Your Value Creation Zone

  • Stakeholder needs
  • The V-Zone
  • Big-picture view
  • Getting promoted


Deliver Returns, No Matter What

  • Measurement
  • Funnels
  • Budget strategies
  • Execution leaks


Become Irresistible

  • Change leaders
  • Jargon
  • Emotional leaders
  • The best partners



Align The Silos

  • Change in the matrix
  • Idiosyncrasy credits
  • Going around the roots
  • Walking the halls


Start The Movement

  • Windows for change
  • Storytelling
  • Bite-size issues
  • Movements


Grab The Ball

  • Pushing back
  • Feed forward
  • Role model
  • Going first 



Get The Mix Right

  • Distinctive skills
  • Team missions
  • Alignment
  • Team focus


Give Them Wings

  • Building team trust
  • Building confidence
  • Permission
  • Forgiveness


Let Outcomes Speak

  • Fair stretch targets
  • Counting what matters
  • Biting the bullet
  • Letting go



Know How You Inspire

  • The power of inspiration
  • Why you inspire
  • Fire in your eyes
  • What makes you tick


Do It Your Way

  • Become an influencer
  • "Binfluencers"
  • Authentic leaders
  • Effective leaders


Aim Higher

  • Job descriptions
  • Setting a vision
  • How to be brave
  • Dreaming & planning

The ripple effect of the course is fabulous.

Rachel Farley
, UK


This class is not a Marketing course but a Marketing Leadership course, which is what makes it great!

Philippe Bertreau, Italy


The Marketing Leadership Masterclass has been an insightful, innovative and thoroughly enjoyable experience that I would recommend to even the most seasoned marketer leader.

Leandro Perez, Australia


This is the “no BS” experience I was looking for. This course has given me the complete toolbox to help me manage my stakeholders at all levels and, most importantly, manage myself.

Veronica Dumitrescu, UK


I discovered new ways to build more influence and inspire others. I’m now better prepared to achieve the greatest business impact and career success.

Steffan van der Meulen, USA

Accenture Interactive

From the world’s largest study on marketers’ success

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”



Guest mentors spring 2021

Wendy Walker

Wendy Walker

Senior Director Marketing Asia Pacific

Mark Sandys

Mark Sandys

Global Head of Beer, Bailyes & Smirnoff

Jackie Lee-Joe

Jackie Lee-Joe

Former Global CMO


Meghan Farren

Chief Marketing Officer UK & Ireland

Wendy Walker

Mark Evans

Direct Line
Managing Director, Marketing & Digital

Rory Southerland

Rory Sutherland

Vice Chairman and Creative Director, UK

How the class works

You have a demanding day job. It’s tough to carve out time for learning. We understand. We’ve built the Marketing Leadership Masterclass from the ground up to help busy people like you learn, stay motivated, have fun. Here’s how we’ll pace you:

  • Each week we’ll launch 2-3 lectures with short videos, questions, readings. Take them as they come out, binge-watch—do what work’s best for you
  • We have mentors who can help you any time
  • You’ll get to solve 4 fun, reflective “challenges”
  • With our workbook, you can craft your own personal plan
  • The course calendar helps you keep you on track
  • We’ll message you with new lectures. You can get platform updates daily, weekly—you decide
  • You can problem solve directly with Thomas, Syl, and top ranking executives during the live sessions (the picture has our April 2021 guests)
  • Most importantly, the peer discussion is always happening. Ask questions, tag people, get involved
  • Need more motivation? You’ll get a Certificate of Growth. You can even achieve merit or distinction if you hand in the challenges and help your peers

Even when life gets very busy, we are certain you can successfully take this masterclass.

Thomas Barta

Syl Saller

Syl Saller CBE, is among marketing’s preeminent global leaders of our time.

In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.

Answers to your questions

A letter to your boss

The Marketing Leadership Masterclass is more affordable than your average conference ticket. Furthermore, most companies support employees who take the class. Here’s some inspiration for a letter to your boss or HR team:

Dear ____,

I’d like to take the world’s leading course on marketing change leadership: the Marketing Leadership Masterclass. Would you sponsor me?

As you know, I’m working on several important projects for our firm. I’ve already developed my functional skills through training and your apprenticeship. But you also know, making change happen inside organizations can be tricky. That’s why I’m keen to skill up.

The course I’d like to join is the Marketing Leadership Masterclass. It’s taught by one of the world’s foremost marketing leadership experts, Thomas Barta, and by world-leading Diageo CMO Syl Saller. The course has a rigorous curriculum and teaches the essence of leading change inside organizations.

Previous participants have said the course is “eye opening” and has “lasting impact for both professional and personal life.” I can apply these change-skills directly to my work.

The next class starts soon and I’d love to sign up by _______. 

I believe the Marketing Leadership Masterclass is the training I - and perhaps our entire team - need right now.

Would you support me and reimburse the training fee?

Best regards,