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The

Marketing
Leadership
Masterclass

By Thomas Barta & Syl Saller

Real-time peer group • 100% online • 3 months

Built on the world’s largest studies on marketers’ success, the Marketing Leadership Masterclass gives you the complete toolkit to build your influence and boost your career.

The Marketing Leadership Masterclass.
In a nutshell.

Masterclass_Curriculum

A complete leadership class for marketers

In just 12 bitesize modules, online, over 3 months, learn how to lead upwards, sideways, teams, and yourself—as taught by top global business schools. Built on our world’s largest studies on marketers’ success. Led by world-leading experts Thomas Barta & Syl Saller.

Masterclass_Network

Learn and network together with peers

Join a realtime peer network with participants from the Americas, Europe, Africa, Asia/Pacific. Come together on our unique and fun discussion platform. Solve problems, help others. In this class, you are never alone!

Masterclass_Flexible

Completely flexible, but paced

You are busy. We know. We’ve built this class from the ground up for busy people. All lectures are bitesize, on demand. Learn at your own pace. But no worries: we’ll pace you. In this class, you can’t fall behind. PS: you’ll get a Certificate in Marketing leadership—but there’s no exam.

Joining the class. What’s it going to be like?

 

12 modules, 3 months: Each week we’ll message you with 2 bitesize lectures, including videos and some readings.

100% online, at your own pace: Take lectures as they come out, binge-watch—you choose.

Live peer discussion: Engage any time. The debate is always on, 24/7. Ask questions, solve problems together.

Workbook: Craft your own personal plan along the way.

Masterclass mentors: Reach out if you need help. Our mentors are there for you.

Live sessions: Problem solve directly with Thomas, Syl, and top ranking guest mentors (we’ll cater for all time zones).

Optional “challenges”: You’ll get to solve four of them.

Certificate in Marketing Leadership: Go for merit or even distinction!

In just 12 modules, become the influential marketer you always wanted to be.

How this class works. All you need to know in short clips.

Success stories. See how the class has made a real difference for our alumni.

Learning redefined. You aren’t just watching—you’ll join the debate.

We’ve built one of the world’s most interactive learning platforms to help you learn from your peers.

Step 1: watch. We’ll release fresh lectures every couple of days, with bitesize videos and readings.

Step 2: discuss. For each lecture, there’s a lively discussion. Share ideas, ask questions, support each other—24/7.

Step 3: apply. With the help of questions and your workbook, build your plan and make change happen—right next day.

You’ll learn a lot from the course. But the real magic happens when you team up and solve problems together with your peers.

MarketingLeadershipMasterclassPlatform

Guest mentors. Learn from top-ranking leaders during our fireside chats.

Get personal support. Our Community Mentors look forward to working with you.

Meet our Fall 2021 Community Mentors. Jimmy, Louise, Olli and Veronica can’t wait to help you learn, connect, inspire. Successful marketers and previous Masterclass participants, they know what it takes to make marketing leadership work.

Jimmy Bowens

Jimmy Bowens

Head of Brand/Product Marketing, Eduction Perfect

I’m inspired by people who forge success from self-belief. Being a Masterclass mentor means I get to collaborate with people who are acting to create successful professional journeys.”

Louise Morley

Louise Morley

Marketing Manager, Unilever

“The best thing about mentoring is seeing the network in action. The richness of all the different backgrounds and experiences that give everyone a totally new perspective!” 

 

Oliver Bowie

Oliver Bowie

Product Marketing Manager, Marketing Leadership Masterclass

“Supporting participants to drive change in their organisations, and then hearing the resulting success stories, is why I’m always so excited to be a Masterclass mentor.”

Veronica Dumitrescu

Veronica Dumitrescu

Head of Enterprise Campaign Marketing EMEA, Adobe

“I am excited to support participants grow their skills, make better decisions, and gain new perspectives on their lives and careers — help them focus on what it is they want to achieve.”

Learn marketing leadership. In 12 pathbreaking modules.

Leading marketing isn’t the same as doing marketing.

You love marketing. You have a passion for customers. But you realize, for success, doing marketing isn’t enough. For real business impact – and a rocking career – you need the support of bosses, clients, colleagues. We call this leading upwards and sideways (see our McKinsey Quarterly article).

For this Masterclass, we’ve designed a world-class 12-module curriculum. Learn practical tools of organizational psychology, motivation, and change. Get access to the insights from the world’s largest studies on marketers’ success. Each module has bitesize lectures with videos, questions for your Power Journal, further reading, and a lively peer discussion!

Marketing Leadership

How it all started: The world’s largest ever study on marketers’ success.

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

—JIM STENGEL
Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

—SETH GODIN
Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

—SYL SALLER
CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

—PAUL POLMAN
CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

—DOMINIC BARTON
Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

—SHERILYN SHACKELL
Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”

—SIR MARTIN SORRELL
CEO, WPP

The_12_Powers_Of_A_Marketing_Leader

Thomas Barta

Syl Saller

Syl Saller CBE, is among marketing’s preeminent global leaders of our time.

In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.

Answers to your questions

A letter to your boss

The Marketing Leadership Masterclass is more affordable than your average conference ticket. Furthermore, most companies support employees who take the class. Here’s some inspiration for a letter to your boss or HR team:

Dear ____,

I like to take the world’s leading course on marketing leadership: the Marketing Leadership Masterclass. I’d be thrilled if you sponsor me.

As you know, I’m working on several important projects for our firm. I’ve developed my functional skills. But you also know, making change happen inside organizations can be tricky. It’s about getting support from decision makers, colleagues, clients/customers. That’s what I need to learn now.

The course I’d like to join is the Marketing Leadership Masterclass. It’s taught by one of the world’s foremost marketing leadership experts, Thomas Barta, and world-leading marketer Syl Saller CBE, Executive Coach, NED and Marketing Society President. The course has a rigorous curriculum and teaches the essence of leading change inside organizations.

Previous participants have said the course has “completely transformed my leadership” and has “lasting impact for both professional and personal life.” I can apply these change-skills directly to my work. The class is highly flexible—compatble with my demanding role.

The next class starts soon and I’d love to sign up by _______. 

I believe the Marketing Leadership Masterclass is the training I – and perhaps our entire team – need right now.

The class costs less than a conference ticket. Would you support me and reimburse the training fee?

Best regards,

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