CMO Succes
CMOs and the ‘confidence thing’

CMOs and the ‘confidence thing’

Marketers often ask: “Do I have what it takes to step up and shape my company’s customer agenda?” But when good marketers hold back, companies may struggle to grow and customers are worse off. That’s when it’s time to add more fuel into marketer’s tank: confidence.

Why open books give you more power in the C-Suite

Why open books give you more power in the C-Suite

Why are CFOs so powerful? They have crucial and credible financial data every CEO wants to see. Competing with a CFO’s credibility can be hard if your own data is forward looking—or if your work’s impact is hard to measure. Don’t try to compete—change the game. Open the books!

How the CMO can add most value

How the CMO can add most value

In theory, the CMO role should be exalted, but reality is different. New evidence suggests many CMOs are missing the needs of an important customer: their own company. It’s time to change this.

Apply for the European and USA CMO Fellowship 2020

Apply for the European and USA CMO Fellowship 2020

For the sixth year in a row, I'll work with The Marketing Academy, McKinsey, and Wisdom to help 40 blue chip marketers on the way to CEO. This year - for the first time - we'll run a U.S.-based program in addition to the successful European stream. The program is free...

Apply for the European CMO Fellowship 2019

Apply for the European CMO Fellowship 2019

For the most talented global marketers—with clear board potential, applications are now open for the 2019 Fellowship, a (free) 9-month mentoring, coaching and learning programme, I'm leading together with The Marketing Academy and McKinsey. The program, is eared to...

CMO 2.0

CMO 2.0

A new study shows that the CMO role is now becoming an essential function in companies, but there is still a long way to go to achieve influence and control. Spurring CMOs on to take charge!

Do firms need CMOs?

Do firms need CMOs?

A US study has caused a stir: firms with a CMO on the management team are not more successful than firms without a CMO. Do we need CMOs? CMOs now need to prove their worth.