Thomas Barta

Marketing Leadership Thinker. Speaker. Author




  • Marketing Leadership Thinker. Speaker. Author
  • Organizational psychologist
  • Creator of the world’s largest ever study, involving over 68,000 assessments, on what makes for a successful customer leader
  • Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
  • Founder of the Marketing Leadership Masterclass
  • Former partner of McKinsey
  • Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
  • Marketing Academy Leadership Dean
  • Honorary Fellow of The Marketing Society
  • Author for Forbes, Marketing Week, and the TryThis.Blog

The Marketing Leadership Masterclass

Become the influential marketer you always wanted to be

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inspirational keynotes


"Best audience scores we’ve ever seen"

Joyce Joanne Verburg, Google

"Inspirational, powerful—simply 5 out of 5!"

Emma Roborgh, CEO, B2B Marketing Leaders Forum

"Dynamic, inspiring, and thought-provoking."

Marta Hasler DeBellis, VP Enterprise Marketing, Adobe

"Lasting impact for both professional and personal life."

Debora Koyama, CMO, Mondelez

"He has that unique ability to draw people in."

Catherine Tabaka, President & CEO N.A., Sodexo

"Spot on"

Erik Neumann, CEO Richmond Events

"Highest rated of the day."

David Reed, Director and Editor-in Chief, DIQ

Keynote portfolio

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When’s your moment (to be brave)?

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The 12 Powers of
a Marketing Leader

Learn more >

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thomas live

Nov 01DIGIDAY Brand Leaders 2024Keynote speakerTokyo
Sep 10CMO FellowshipWorkshop HostLondon
Jul 24CMO FellowshipWorkshop HostSydney
Jul 23Nikkei xTrend ForumInterview seriesTokyo
Jul 22TelstraKeynote speakerSydney
Jul 17Private corporate eventWorkshop HostBangkok
Jul 10CMO FellowshipKeynote speakerLondon
Jun 24Corporate team eventKeynote speakerZurich
Jun 12CMO FellowshipWorkshop HostNew York
Jun 10Private corporate eventKeynote speakerNew York
Jun 06TUIKeynote speakerLondon
Apr 17Private corporate eventKeynote speakerTaipeh
Mar 19The Marketing Academy LiveKeynote speakerLondon
Mar 06CMO FellowshipWorkshop HostTokyo
Mar 05PanasonicKeynote speakerTokyo
Feb 27Private corporate eventWorkshop HostTokyo
Feb 20Marketing Leadership Masterclass LiveKeynote speakerLondon
Feb 14Cathay Pacific conferenceKeynote speakerFrankfurt
Jan 29CMO FellowshipWorkshop HostKitzbühel
Jan 23CMO FellowshipWorkshop HostSan Francisco
Jan 17Private corporate eventKeynote speakerLisbon
Jan 13Private corporate strategy workshopWorkshop HostSan Francisco
Jan 12Darden University LectureWorkshop HostArlington
Dec 20Corporate strategy workshopWorkshop HostBirmingham
Dec 6Marketing Leadership Masterclass LiveKeynote speakerLondon
Dec 1Corporate marketing WorkshopWorkshop HostVienna
Nov 28Bally'sKeynote speakerLondon
Oct 20ad:tech AsiaKeynote speakerTokyo
Aug 2The Marketing AcademyKeynote speakerSydney
Aug 2ANZ BankKeynote speakerMelbourne
Aug 1strivinKeynote speakerSydney
Aug 1ToyotaKeynote speakerSydney
Jul 25The Marketing Academy CMO FellowshipWorkshop HostSydney
Jun 12Twinings MEX FestivalKeynote speakerLondon
Jan 30The Marketing Academy CMO FellowshipWorkshop HostKitzbühel
Nov 19Private Corporate EventKeynote speakerPalm Springs
Nov 17SMPS Pinnacle ExperienceKeynote speakerLas Vegas
Oct 28Private Corporate EventKeynote speakerSydney/Singapore
Oct 27Adobe Executive eventKeynote speakerSydney
Jun 21Twinings MEX FestivalKeynote speakerLondon
Apr 26The CMO FellowshipWorkshop HostNew York
Mar 28The CMO FellowshipWorkshop HostLondon
Mar 18Corporate private eventKeynote speakerChicago
Mar 10Corporate private eventKeynote speakerDenver
Mar 02VMware APJ annual team Keynote speakerAukland
Feb 03The CMO FellowshipWorkshop HostLondon
Jan 26Magnolia NEXT conferenceKeynote speakerBasel
Nov 19CEO Conference: Growth Through Sales and MarketingKeynote speakerLondon
Nov 10Adobe Experience Makers LiveKeynote speakerLondon
Oct 18-24CMO FellowshipWorkshop hostNew York
Sep 09NIMA Marketing DayKeynote speakerUtrecht
Jul 18-22CMO FellowshipWorkshop hostLondon
May 19Adobe Marketing AmplifyKeynote speakerGlobal
May 17Manufacturing Marketing SummitKeynote speakerSydney
May 11Cisco Marketing VelocityKeynote speakerGlobal
Apr 27Corporate Marketing EventKeynote speakerDubai
Feb 24Private corporate eventKeynote speakerFrankfurt
Feb 02Emirates Airlines Strategy DayKeynote speakerDubai
Jan 15The Marketing Leadership Masterclass Grand FinaleWorkshop hostGlobal
Dec 09Marketing ManiaKeynote speakerDubai
Nov 20Screenage 2020 Mobile Marketing ConferenceKeynote speakerMumbai
Nov 09The Marketing Academy CMO FellowshipWorkshop hostLondon
Oct 02The Marketing AcademyWorkshop hostLondon
Oct 01Private Corporate EventWorkshop hostPrague
Sep 30Brand Management 2020 ConferenceKeynote speakerPrague
Sep 17EFFIE ForumKeynote speakerMoscow
Sep 15The Marketing Leadership MasterclassWorkshop hostGlobal
Sep 01Nima Marketing Day 2020Keynote speakerAmsterdam
June 24IS Marketing ConferenceKeynote speakerReykjavík
May 21EFFIE Forum VirtualKeynote speakerGlobal
MaySitecore Change Leader SeriesWorkshop hostGlobal
Apr 21Marketing Leader Inspire Workshop--virtualWorkshop hostGlobal
Apr 14Marketing Leader Inspire Workshop--virtualWorkshop hostGlobal
Apr 8Cisco Velocity VirtualKeynote speakerGlobal
Apr 7Marketing Leader Inspire Workshop--virtualWorkshop hostGlobal
Mar 05Corporate eventKeynote speakerBangkok
Feb 25Marketing LiveKeynote speakerMadrid
Feb 3-5The CMO FellowshipWorkshop hostKitzbühel
Jan 21-23The CMO FellowshipWorkshop hostNew York
Jan 17T-Systems Global Marketing ConferenceKeynote speakerBonn
Dec 10Corporate client advisory boardWorkshop hostLisbon
Dec 4The Superyacht Marketing ForumKeynote speakerLondon
Nov 06The Marketing Society Bravest ConferenceKeynote speakerLondon
Nov 05Sitecore SymposiumKeynote speakerOrlando
Oct 29Corporate trainingWorkshop hostCologne
Oct 23Adobe MarketoKeynote speakerSydney
Oct 11Festival of MarketingKeynote speakerLondon
Sep 24/25Corporate leadership eventWorkshop hostBrussels
Sep 13The CMO FellowshipWorkshop hostLondon
Sep 12The Marketing SocietyKeynote speakerLondon
Sep 11Google CEE Agency Summit 2019Keynote speakerKiev
Jul 04Richmond Marketing ForumKeynote speakerLake Lucerne
Jun 28TechManch ConferenceKeynote speakerMumbai
Jun 27censhare ecosphere days Keynote speakerMunich
Jun 04The Marketing Academy CMO FellowshipWorkshop hostLondon
Jun 03giffgaff, corporate eventKeynote speakerLondon
May 23B2B Marketing Leaders ForumKeynote speakerSydney
May 22Marketo executive eventPanel moderatorSydney
May 22The Marketing AcademyKeynote speakerSydney
May 13Marketing Leadership SeminarWorkshop hostAmsterdam
Apr 30Private Management RetreatKeynote speakerBangkok
Apr 277th Brand Forum SeminarKeynote speakerDhaka
Apr 08The Marketing AcademyWorkshop hostNew York
Apr 06Marketo Executive EventKeynote speakerHong Kong
Apr 30The Marketing Leadership MasterclassWorkshop hostGlobal
Mar 21Advertising WeekKeynote speakerLondon
Mar 20Akzo Nobel Network Summit 2019
Keynote speakerAmsterdam
Mar 12The Marketing SocietyWorkshop hostEdinburgh
Mar 7Marketing Week LiveKeynote speakerLondon
Feb 22Adobe Exec. RoundtablesKeynote speakerNew Delhi
Feb 20Adobe Exec. RoundtablesKeynote speakerHong Kong
Feb 5The CMO FellowshipMasterclass hostKitzbühel
Jan 23Marketo Fearless 50Masterclass hostSan Francisco
Dec 6Think With GoogleKeynote speakerLisbon
Dec 3Private corporate eventKeynote speakerNorth. Europe
Nov 30Private corporate eventKeynote speakerEurope
Nov 14The Braver ConferenceKeynote speakerLondon
Oct 10Festival Of MarketingKeynote speakerLondon
Oct 4Corporate Marketing ConferenceKeynote speakerSan Francisco
Oct 2Marketo Advisory BoardKeynote speakerNapa Valley
Sep 19B2B Marketing Leaders ForumKeynote speakerSingapore
Sep 14The Marketing AcademyMasterclass hostLondon
Jun 18CMO leadership masterclassMasterclass hostCannes
May 22Private corporate eventMasterclass hostLondon
Mar 19Think With GoogleKeynote speakerStockholm
Mar 8Marketing Week LiveKeynote speakerLondon
Mar 7Think With GoogleKeynote speakerOslo
Feb 22Think With GoogleKeynote speakerBrussels
Feb 21Private corporate eventKeynote speakerVienna
Mar 1 AmazonKeynote speakerLondon
Feb 28Imperial CollegeKeynote speakerLondon
Feb 28The Marketing AcademyMasterclass hostLondon
Feb 1McKinsey/Marketing AcademyMasterclass hostKitzbühel
Jan 12Private corporate eventMasterclass hostZurich
Jan 11Private corporate eventKeynote speakerLondon
Jan 11Capital GroupKeynote speakerLondon
* 2017 *
Dec 19 Private corporate eventKeynote speakerDen Hague
Dec 04 Private corporate eventKeynote speakerHong Kong
Nov 29IBM Watson SummitKeynote speakerCalifornia
Nov 26Atlanta CMO Executive SummitKeynote speakerAtlanta
Oct 4 Internet and Mobile WorldKeynote speakerBucharest
Sep 22The Marketing AcademyKeynote speakerLondon
Sep 21Financial Services SummitKeynote speakerLondon
Sep 20The Marketing AcademyMasterclass hostLondon
Aug 24Amplify Marketing FestivalKeynote speakerEdinburgh
Jul 25Adobe Experience ForumKeynote speakerSingapore
Jul 25Adobe Experience ForumMasterclass hostSingapore
Jun 22Adobe Think TankConference hostCannes Lions
Jun 21Private corporate eventConference hostCannes Lions
Jun 14The Marketing AcademyMasterclass hostLondon
Jun 07Linkedin & Marketing SocietyKeynote speakerNew Delhi
Jun 06Marketing SocietyKeynote speakerNew Delhi
May 31 Think With GoogleKeynote speakerMadrid
May 30 Think With GoogleKeynote speakerMadrid
May 23 Adobe SymposiumKeynote speakerSydney Opera
May 19 Private corporate eventKeynote speakerSydney Opera
May 16 The Marketing AcademyKeynote speakerSydney
May 16 B2B Leaders ForumKeynote speakerSydney
May 04 Adobe SymposiumKeynote speakerMumbai
Apr 21Private corporate eventKeynote speakerBangkok
Apr 11Corporate Financial GroupKeynote speakerNew York
Apr 09CMO FellowshipKeynote speakerLondon
Apr 08Google Double ClickKeynote speakerSpain
Mar 22 Advertising Week LondonKeynote speakerLondon
Geb 10London Business SchoolMasterclass hostLondon
Jan 18CMO FellowshipMasterclass hostKitzbühel
Jan 17SAPKeynote speakerSingapore
* 2016 *
Nov 17The Marketing SocietyKeynote speakerLondon
Nov 17CMO FellowshipMasterclass hostLondon
Nov 15London Business SchoolKeynote speakerLondon
Nov 15Private corporate eventKeynote speakerMunich
Nov 10Inspire Leadership LectureMasterclass hostLondon
Nov 09Private corporate eventKeynote speakerAmsterdam
Nov 08Private corporate eventKeynote speakerParis
Nov 04The Corporate Financial GroupKeynote speakerNew York
Oct 18Private corporate eventKeynote speakerLondon
Oct 13The Marketing SocietyMasterclass hostLondon
Sep 28Advertising Week New YorkKeynote speakerNew York
Sep 21CMO FellowshipMasterclass hostLondon
Sep 16Private corporate eventMasterclass hostUK
Aug 25Private corporate eventKeynote speakerTokyo
Aug 02Private corporate eventMasterclass hostUK
July 28Private corporate eventMasterclass hostUK
July 18Private corporate eventKeynote speakerScotland
July 11Private corporate eventMasterclass hostNew York
July 06Private corporate eventMasterclass hostLondon
Jun 16CMO FellowshipMasterclass hostLondon
May 21Adobe SummitKeynote speakerLondon
May 09Private corporate eventKeynote speakerParis
Apr executive eventKeynote speakerLondon
Feb 05Private corporate eventMasterclass hostZurich
Jan 27Private corporate eventKeynote speakerAmsterdam
Jan 20CMO FellowshipMasterclass hostKitzbuehel
* 2015 *
Nov 26World Marketing CongressKeynote speakerMumbai
Nov 12Private corporate eventKeynote speakerZurich
Oct 14Data IQ LinkKeynote speakerLondon
Oct 16Pärnu Marketing ConferenceKeynote speakerPärnu
Sep 25Private corporate eventKeynote speakerLondon
Sep 21Private corporate eventKeynote speakerCologne
Sep 15Swiss CRM ForumKeynote speakerZurich
Sep 25Private corporate eventKeynote speakerHeidelberg
Jul 16Private corporate eventKeynote speakerLondon
Jul 10Private corporate eventKeynote speakerLondon
Jul 07ad:tech aseanKeynote speakerSingapore
Jun 30Private corporate eventKeynote speakerHamburg
Jun 05Private corporate eventKeynote speakerHong Kong
Jun 02FT Marketing Innovators SummitKeynote speakerLondon
May 14Private corporate eventKeynote speakerLondon
Apr 29Private corporate eventKeynote speakerLondon
Apr 29Adobe Summit 2015Keynote speakerLondon
Apr 08Private corporate eventKeynote speakerSingapore
Mar 19Private corporate eventKeynote speakerLondon
Jan 08Private corporate eventKeynote speakerBangkok
* 2014 *
Dec 08Private corporate eventKeynote speakerPark City
Dec 04 Private corporate eventKeynote speakerLondon
Nov 24Private corporate eventMasterclass hostKitzbühel
Oct 13Private corporate eventMasterclass hostKitzbühel
Oct 01Private corporate eventKeynote speakerLondon
Sep 22Private corporate eventMasterclass hostNew York
Sep 15Private corporate eventMasterclass hostPark City
Aug 15Private corporate eventKeynote speakerSingapore
Jul 01Private corporate eventMasterclass hostLondon
Jun 16Private corporate eventKeynote speakerPark City
May 28Private corporate eventMasterclass hostSingapore
Apr 07Private corporate eventKeynote speakerTokyo
Mar 03Private corporate eventMasterclass hostCharlotte

The 12 Powers of a
Marketing Leader

The #1 leadership book for marketers

Learn more >

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”



Podcast talks

Listen to Thomas on the go

Thomas_ Barta_Marketing_Cloudcast

The skills you need to stand out

Thomas_ Barta_Marketing_Cloudcast

Why marketers must lead—and be brave


It’s about leading, not just doing


Time of a reset!


12 Powers of a Marketing Leader


Lessons for marketing (and change) leaders

Thomas_ Barta_Marketing_Cloudcast

How to succeed as a marketing leader


What makes a marketing leader

Thomas_ Barta_Marketing_Cloudcast

Powers of a marketing leader


Why Marketers are always the first to get fired


Lessons from The 12 Powers of a Marketing Leader


Marketing, leadership—and what it takes to win

Thomas_ Barta_Marketing_Cloudcast

It’s about leading, not just doing

Thomas_ Barta_Marketing_Cloudcast

How growth marketers will become the next CEO


12 Powers of a Marketing Leader

Barta TMS podcast

Why marketers must be brave

Kula Ring SQ

Getting your CEO to buy in

That's What I Call Marketing

Marketing Leadership Powers


Download and enjoy!



I hope to meet you soon

Contact Thomas >

Read Thomas Barta's Marketingleader Blog


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