Want to make change happen? Please consider the Marketing Leadership Masterclass

MAKE CHANGE HAPPEN

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

Keynotes

Masterclass

TryThis.Blog

Marketing Leadership Thinker. Speaker. Author
Dean, global CMO Fellowship
Creator of the world’s largest ever study, involving over 68,000 assessments, on what makes for a successful customer leader
Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
Founder of the Marketing Leadership Masterclass

Former partner of McKinsey
Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
Organizational Psychologist
Honorary Fellow of The Marketing Society
Author for Forbes, Marketing Week, and the TryThis.Blog

The Marketing Leadership Masterclass

Become the influential marketer you always wanted to be

Learn more >

inspirational keynotes

"Best audience scores we’ve ever seen"

Joyce Joanne Verburg, Google

"Inspirational, powerful—simply 5 out of 5!"

Emma Roborgh, CEO, B2B Marketing Leaders Forum

"Dynamic, inspiring, and thought-provoking."

Marta Hasler DeBellis, VP Enterprise Marketing, Adobe

"Lasting impact for both professional and personal life."

Debora Koyama, CMO, Mondelez

"He has that unique ability to draw people in."

Catherine Tabaka, President & CEO N.A., Sodexo

"Spot on"

Erik Neumann, CEO Richmond Events

"Highest rated of the day."

David Reed, Director and Editor-in Chief, DIQ

Keynote portfolio

When’s your moment (to be brave)?

Learn more >

Customer
Freak

Learn more >

The 12 Powers of
a Marketing Leader

Learn more >

thomas live

2024
Nov 01	DIGIDAY Brand Leaders 2024	Keynote speaker	Tokyo
Sep 10	CMO Fellowship	Workshop Host	London
Jul 24	CMO Fellowship	Workshop Host	Sydney
Jul 23	Nikkei xTrend Forum	Interview series	Tokyo
Jul 22	Telstra	Keynote speaker	Sydney
Jul 17	Private corporate event	Workshop Host	Bangkok
Jul 10	CMO Fellowship	Keynote speaker	London
Jun 24	Corporate team event	Keynote speaker	Zurich
Jun 12	CMO Fellowship	Workshop Host	New York
Jun 10	Private corporate event	Keynote speaker	New York
Jun 06	TUI	Keynote speaker	London
Apr 17	Private corporate event	Keynote speaker	Taipeh
Mar 19	The Marketing Academy Live	Keynote speaker	London
Mar 06	CMO Fellowship	Workshop Host	Tokyo
Mar 05	Panasonic	Keynote speaker	Tokyo
Feb 27	Private corporate event	Workshop Host	Tokyo
Feb 20	Marketing Leadership Masterclass Live	Keynote speaker	London
Feb 14	Cathay Pacific conference	Keynote speaker	Frankfurt
Jan 29	CMO Fellowship	Workshop Host	Kitzbühel
Jan 23	CMO Fellowship	Workshop Host	San Francisco
Jan 17	Private corporate event	Keynote speaker	Lisbon
Jan 13	Private corporate strategy workshop	Workshop Host	San Francisco
Jan 12	Darden University Lecture	Workshop Host	Arlington
2023
Dec 20	Corporate strategy workshop	Workshop Host	Birmingham
Dec 6	Marketing Leadership Masterclass Live	Keynote speaker	London
Dec 1	Corporate marketing Workshop	Workshop Host	Vienna
Nov 28	Bally's	Keynote speaker	London
Oct 20	ad:tech Asia	Keynote speaker	Tokyo
Aug 2	The Marketing Academy	Keynote speaker	Sydney
Aug 2	ANZ Bank	Keynote speaker	Melbourne
Aug 1	strivin	Keynote speaker	Sydney
Aug 1	Toyota	Keynote speaker	Sydney
Jul 25	The Marketing Academy CMO Fellowship	Workshop Host	Sydney
Jun 12	Twinings MEX Festival	Keynote speaker	London
Jan 30	The Marketing Academy CMO Fellowship	Workshop Host	Kitzbühel
2022
Nov 19	Private Corporate Event	Keynote speaker	Palm Springs
Nov 17	SMPS Pinnacle Experience	Keynote speaker	Las Vegas
Oct 28	Private Corporate Event	Keynote speaker	Sydney/Singapore
Oct 27	Adobe Executive event	Keynote speaker	Sydney
Jun 21	Twinings MEX Festival	Keynote speaker	London
Apr 26	The CMO Fellowship	Workshop Host	New York
Mar 28	The CMO Fellowship	Workshop Host	London
Mar 18	Corporate private event	Keynote speaker	Chicago
Mar 10	Corporate private event	Keynote speaker	Denver
Mar 02	VMware APJ annual team	Keynote speaker	Aukland
Feb 03	The CMO Fellowship	Workshop Host	London
Jan 26	Magnolia NEXT conference	Keynote speaker	Basel

2021
Nov 19	CEO Conference: Growth Through Sales and Marketing	Keynote speaker	London
Nov 10	Adobe Experience Makers Live	Keynote speaker	London
Oct 18-24	CMO Fellowship	Workshop host	New York
Sep 09	NIMA Marketing Day	Keynote speaker	Utrecht
Jul 18-22	CMO Fellowship	Workshop host	London
May 19	Adobe Marketing Amplify	Keynote speaker	Global
May 17	Manufacturing Marketing Summit	Keynote speaker	Sydney
May 11	Cisco Marketing Velocity	Keynote speaker	Global
Apr 27	Corporate Marketing Event	Keynote speaker	Dubai
Feb 24	Private corporate event	Keynote speaker	Frankfurt
Feb 02	Emirates Airlines Strategy Day	Keynote speaker	Dubai
Jan 15	The Marketing Leadership Masterclass Grand Finale	Workshop host	Global
2020
Dec 09	Marketing Mania	Keynote speaker	Dubai
Nov 20	Screenage 2020 Mobile Marketing Conference	Keynote speaker	Mumbai
Nov 09	The Marketing Academy CMO Fellowship	Workshop host	London
Oct 02	The Marketing Academy	Workshop host	London
Oct 01	Private Corporate Event	Workshop host	Prague
Sep 30	Brand Management 2020 Conference	Keynote speaker	Prague
Sep 17	EFFIE Forum	Keynote speaker	Moscow
Sep 15	The Marketing Leadership Masterclass	Workshop host	Global
Sep 01	Nima Marketing Day 2020	Keynote speaker	Amsterdam
June 24	IS Marketing Conference	Keynote speaker	Reykjavík
May 21	EFFIE Forum Virtual	Keynote speaker	Global
May	Sitecore Change Leader Series	Workshop host	Global
Apr 21	Marketing Leader Inspire Workshop--virtual	Workshop host	Global
Apr 14	Marketing Leader Inspire Workshop--virtual	Workshop host	Global
Apr 8	Cisco Velocity Virtual	Keynote speaker	Global
Apr 7	Marketing Leader Inspire Workshop--virtual	Workshop host	Global
Mar 05	Corporate event	Keynote speaker	Bangkok
Feb 25	Marketing Live	Keynote speaker	Madrid
Feb 3-5	The CMO Fellowship	Workshop host	Kitzbühel
Jan 21-23	The CMO Fellowship	Workshop host	New York
Jan 17	T-Systems Global Marketing Conference	Keynote speaker	Bonn
2019
Dec 10	Corporate client advisory board	Workshop host	Lisbon
Dec 4	The Superyacht Marketing Forum	Keynote speaker	London
Nov 06	The Marketing Society Bravest Conference	Keynote speaker	London
Nov 05	Sitecore Symposium	Keynote speaker	Orlando
Oct 29	Corporate training	Workshop host	Cologne
Oct 23	Adobe Marketo	Keynote speaker	Sydney
Oct 11	Festival of Marketing	Keynote speaker	London
Sep 24/25	Corporate leadership event	Workshop host	Brussels
Sep 13	The CMO Fellowship	Workshop host	London
Sep 12	The Marketing Society	Keynote speaker	London
Sep 11	Google CEE Agency Summit 2019	Keynote speaker	Kiev
Jul 04	Richmond Marketing Forum	Keynote speaker	Lake Lucerne
Jun 28	TechManch Conference	Keynote speaker	Mumbai
Jun 27	censhare ecosphere days	Keynote speaker	Munich
Jun 04	The Marketing Academy CMO Fellowship	Workshop host	London
Jun 03	giffgaff, corporate event	Keynote speaker	London
May 23	B2B Marketing Leaders Forum	Keynote speaker	Sydney
May 22	Marketo executive event	Panel moderator	Sydney
May 22	The Marketing Academy	Keynote speaker	Sydney
May 13	Marketing Leadership Seminar	Workshop host	Amsterdam
Apr 30	Private Management Retreat	Keynote speaker	Bangkok
Apr 27	7th Brand Forum Seminar	Keynote speaker	Dhaka
Apr 08	The Marketing Academy	Workshop host	New York
Apr 06	Marketo Executive Event	Keynote speaker	Hong Kong
Apr 30	The Marketing Leadership Masterclass	Workshop host	Global
Mar 21	Advertising Week	Keynote speaker	London
Mar 20	Akzo Nobel Network Summit 2019	Keynote speaker	Amsterdam
Mar 12	The Marketing Society	Workshop host	Edinburgh
Mar 7	Marketing Week Live	Keynote speaker	London
Feb 22	Adobe Exec. Roundtables	Keynote speaker	New Delhi
Feb 20	Adobe Exec. Roundtables	Keynote speaker	Hong Kong
Feb 5	The CMO Fellowship	Masterclass host	Kitzbühel
Jan 23	Marketo Fearless 50	Masterclass host	San Francisco
2018
Dec 6	Think With Google	Keynote speaker	Lisbon
Dec 3	Private corporate event	Keynote speaker	North. Europe
Nov 30	Private corporate event	Keynote speaker	Europe
Nov 14	The Braver Conference	Keynote speaker	London
Oct 10	Festival Of Marketing	Keynote speaker	London
Oct 4	Corporate Marketing Conference	Keynote speaker	San Francisco
Oct 2	Marketo Advisory Board	Keynote speaker	Napa Valley
Sep 19	B2B Marketing Leaders Forum	Keynote speaker	Singapore
Sep 14	The Marketing Academy	Masterclass host	London
Jun 18	CMO leadership masterclass	Masterclass host	Cannes
May 22	Private corporate event	Masterclass host	London
Mar 19	Think With Google	Keynote speaker	Stockholm
Mar 8	Marketing Week Live	Keynote speaker	London
Mar 7	Think With Google	Keynote speaker	Oslo
Feb 22	Think With Google	Keynote speaker	Brussels
Feb 21	Private corporate event	Keynote speaker	Vienna
Mar 1	Amazon	Keynote speaker	London
Feb 28	Imperial College	Keynote speaker	London
Feb 28	The Marketing Academy	Masterclass host	London
Feb 1	McKinsey/Marketing Academy	Masterclass host	Kitzbühel
Jan 12	Private corporate event	Masterclass host	Zurich
Jan 11	Private corporate event	Keynote speaker	London
Jan 11	Capital Group	Keynote speaker	London
* 2017 *
Dec 19	Private corporate event	Keynote speaker	Den Hague
Dec 04	Private corporate event	Keynote speaker	Hong Kong
Nov 29	IBM Watson Summit	Keynote speaker	California
Nov 26	Atlanta CMO Executive Summit	Keynote speaker	Atlanta
Oct 4	Internet and Mobile World	Keynote speaker	Bucharest
Sep 22	The Marketing Academy	Keynote speaker	London
Sep 21	Financial Services Summit	Keynote speaker	London
Sep 20	The Marketing Academy	Masterclass host	London
Aug 24	Amplify Marketing Festival	Keynote speaker	Edinburgh
Jul 25	Adobe Experience Forum	Keynote speaker	Singapore
Jul 25	Adobe Experience Forum	Masterclass host	Singapore
Jun 22	Adobe Think Tank	Conference host	Cannes Lions
Jun 21	Private corporate event	Conference host	Cannes Lions
Jun 14	The Marketing Academy	Masterclass host	London
Jun 07	Linkedin & Marketing Society	Keynote speaker	New Delhi
Jun 06	Marketing Society	Keynote speaker	New Delhi
May 31	Think With Google	Keynote speaker	Madrid
May 30	Think With Google	Keynote speaker	Madrid
May 23	Adobe Symposium	Keynote speaker	Sydney Opera
May 19	Private corporate event	Keynote speaker	Sydney Opera
May 16	The Marketing Academy	Keynote speaker	Sydney
May 16	B2B Leaders Forum	Keynote speaker	Sydney
May 04	Adobe Symposium	Keynote speaker	Mumbai
Apr 21	Private corporate event	Keynote speaker	Bangkok
Apr 11	Corporate Financial Group	Keynote speaker	New York
Apr 09	CMO Fellowship	Keynote speaker	London
Apr 08	Google Double Click	Keynote speaker	Spain
Mar 22	Advertising Week London	Keynote speaker	London
Geb 10	London Business School	Masterclass host	London
Jan 18	CMO Fellowship	Masterclass host	Kitzbühel
Jan 17	SAP	Keynote speaker	Singapore
* 2016 *
Nov 17	The Marketing Society	Keynote speaker	London
Nov 17	CMO Fellowship	Masterclass host	London
Nov 15	London Business School	Keynote speaker	London
Nov 15	Private corporate event	Keynote speaker	Munich
Nov 10	Inspire Leadership Lecture	Masterclass host	London
Nov 09	Private corporate event	Keynote speaker	Amsterdam
Nov 08	Private corporate event	Keynote speaker	Paris
Nov 04	The Corporate Financial Group	Keynote speaker	New York
Oct 18	Private corporate event	Keynote speaker	London
Oct 13	The Marketing Society	Masterclass host	London
Sep 28	Advertising Week New York	Keynote speaker	New York
Sep 21	CMO Fellowship	Masterclass host	London
Sep 16	Private corporate event	Masterclass host	UK
Aug 25	Private corporate event	Keynote speaker	Tokyo
Aug 02	Private corporate event	Masterclass host	UK
July 28	Private corporate event	Masterclass host	UK
July 18	Private corporate event	Keynote speaker	Scotland
July 11	Private corporate event	Masterclass host	New York
July 06	Private corporate event	Masterclass host	London
Jun 16	CMO Fellowship	Masterclass host	London
May 21	Adobe Summit	Keynote speaker	London
May 09	Private corporate event	Keynote speaker	Paris
Apr 20	cmo.com executive event	Keynote speaker	London
Feb 05	Private corporate event	Masterclass host	Zurich
Jan 27	Private corporate event	Keynote speaker	Amsterdam
Jan 20	CMO Fellowship	Masterclass host	Kitzbuehel
* 2015 *
Nov 26	World Marketing Congress	Keynote speaker	Mumbai
Nov 12	Private corporate event	Keynote speaker	Zurich
Oct 14	Data IQ Link	Keynote speaker	London
Oct 16	Pärnu Marketing Conference	Keynote speaker	Pärnu
Sep 25	Private corporate event	Keynote speaker	London
Sep 21	Private corporate event	Keynote speaker	Cologne
Sep 15	Swiss CRM Forum	Keynote speaker	Zurich
Sep 25	Private corporate event	Keynote speaker	Heidelberg
Jul 16	Private corporate event	Keynote speaker	London
Jul 10	Private corporate event	Keynote speaker	London
Jul 07	ad:tech asean	Keynote speaker	Singapore
Jun 30	Private corporate event	Keynote speaker	Hamburg
Jun 05	Private corporate event	Keynote speaker	Hong Kong
Jun 02	FT Marketing Innovators Summit	Keynote speaker	London
May 14	Private corporate event	Keynote speaker	London
Apr 29	Private corporate event	Keynote speaker	London
Apr 29	Adobe Summit 2015	Keynote speaker	London
Apr 08	Private corporate event	Keynote speaker	Singapore
Mar 19	Private corporate event	Keynote speaker	London
Jan 08	Private corporate event	Keynote speaker	Bangkok
* 2014 *
Dec 08	Private corporate event	Keynote speaker	Park City
Dec 04	Private corporate event	Keynote speaker	London
Nov 24	Private corporate event	Masterclass host	Kitzbühel
Oct 13	Private corporate event	Masterclass host	Kitzbühel
Oct 01	Private corporate event	Keynote speaker	London
Sep 22	Private corporate event	Masterclass host	New York
Sep 15	Private corporate event	Masterclass host	Park City
Aug 15	Private corporate event	Keynote speaker	Singapore
Jul 01	Private corporate event	Masterclass host	London
Jun 16	Private corporate event	Keynote speaker	Park City
May 28	Private corporate event	Masterclass host	Singapore
Apr 07	Private corporate event	Keynote speaker	Tokyo
Mar 03	Private corporate event	Masterclass host	Charlotte

The 12 Powers of a
Marketing Leader

The #1 leadership book for marketers

Learn more >

"Everything you need to know to be a superior marketing leader"

—Marshall Goldsmith
Thinkers 50 #1 Leadership Thinker in the World

“The essential leadership playbook for the CMO of the future.”

—JIM STENGEL
Former Global Marketing Officer, Procter & Gamble

“A must-read for every present and future CMO who cares about making a difference.”

—SETH GODIN
Author of All Marketers Are Liars

“A masterful dissection of what it really takes to lead marketing.”

—SYL SALLER
CMO, Diageo

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

—PAUL POLMAN
CEO, Unilever

“The Essential read for any marketing professional looking to take the next step in their career.”

—DOMINIC BARTON
Global Managing Director, McKinsey & Company

“This might just become the bible for marketing leaders.”

—SHERILYN SHACKELL
Founder and CEO, The Marketing Academy

Research-based, but brought to life by human beings.”

—SIR MARTIN SORRELL
CEO, WPP

Podcast talks

Listen to Thomas on the go

The skills you need to stand out

Why marketers must lead—and be brave

It’s about leading, not just doing

Time of a reset!

Thomas_Barta_the-marketing-book-podcast-douglas-burdett

12 Powers of a Marketing Leader

Lessons for marketing (and change) leaders

How to succeed as a marketing leader

What makes a marketing leader

Powers of a marketing leader

Why Marketers are always the first to get fired

Lessons from The 12 Powers of a Marketing Leader

Marketing, leadership—and what it takes to win

It’s about leading, not just doing

How growth marketers will become the next CEO

12 Powers of a Marketing Leader

Why marketers must be brave

Getting your CEO to buy in

Marketing Leadership Powers

Freebies

Download and enjoy!

Thomas_Barta_The_12_Powers_Of_A_Marketing_Leader

Connect

I hope to meet you soon

Contact Thomas >

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_35468220_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
Hotjar		We use Hotjar to track user behavior.
vuid	2 years	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.

Cookie	Duration	Description
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Cookie	Duration	Description
_ga_RVFMV3B8KD	2 years	No description
_hjAbsoluteSessionInProgress	30 minutes	No description
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description
AnalyticsSyncHistory	1 month	No description
CONSENT	16 years 7 months 18 days 9 hours	No description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
et_bloom_optin_optin_5_activecampaign_4_imp	1 year	No description
li_gc	2 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
yt-remote-connected-devices	never	No description available.
yt-remote-device-id	never	No description available.

MAKE CHANGE HAPPEN

Read Thomas Barta's Marketingleader Blog

Thanks. You email is underway (please check your SPAM folder too)

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

The Marketing Leadership Masterclass

Become the influential marketer you always wanted to be

inspirational keynotes

"Best audience scores we’ve ever seen"

"Inspirational, powerful—simply 5 out of 5!"

"Dynamic, inspiring, and thought-provoking."

"Lasting impact for both professional and personal life."

"He has that unique ability to draw people in."

"Spot on"

"Highest rated of the day."

Keynote portfolio

When’s your moment (to be brave)?

Learn more >

CustomerFreak

The 12 Powers ofa Marketing Leader

thomas live

The 12 Powers of aMarketing Leader

The #1 leadership book for marketers

"Everything you need to know to be a superior marketing leader"

“The essential leadership playbook for the CMO of the future.”

“A must-read for every present and future CMO who cares about making a difference.”

“A masterful dissection of what it really takes to lead marketing.”

“A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.”

“The Essential read for any marketing professional looking to take the next step in their career.”

“This might just become the bible for marketing leaders.”

Research-based, but brought to life by human beings.”

Podcast talks

Listen to Thomas on the go

The skills you need to stand out

Why marketers must lead—and be brave

It’s about leading, not just doing

Time of a reset!

12 Powers of a Marketing Leader

Lessons for marketing (and change) leaders

How to succeed as a marketing leader

What makes a marketing leader

Powers of a marketing leader

Why Marketers are always the first to get fired

Lessons from The 12 Powers of a Marketing Leader

Marketing, leadership—and what it takes to win

It’s about leading, not just doing

How growth marketers will become the next CEO

12 Powers of a Marketing Leader

Why marketers must be brave

Getting your CEO to buy in

Marketing Leadership Powers

Freebies

Download and enjoy!

Connect

I hope to meet you soon

Read Thomas Barta's Marketingleader Blog

Thanks. You email is underway (please check your SPAM folder too)

Read Thomas Barta's
Marketingleader Blog

Customer
Freak

The 12 Powers of
a Marketing Leader

The 12 Powers of a
Marketing Leader