Want to make change happen? Please consider the Marketing Leadership Masterclass
MAKE CHANGE HAPPEN
Thomas Barta
Marketing Leadership Thinker. Speaker. Author
Keynotes
Masterclass
TryThis.Blog
- Marketing Leadership Thinker. Speaker. Author
- Organizational psychologist
- Creator of the world’s largest ever study, involving over 68,000 assessments, on what makes for a successful customer leader
- Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
- Founder of the Marketing Leadership Masterclass
- Former partner of McKinsey
- Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including over two dozen from the Fortune 500
- Marketing Academy Leadership Dean
- Honorary Fellow of The Marketing Society
- Author for Forbes, Marketing Week, and the TryThis.Blog
The Marketing Leadership Masterclass
Become the influential marketer you always wanted to be
inspirational keynotes
Keynote portfolio
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When’s your moment (to be brave)?
Learn more >
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![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
Customer
Freak
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![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
The 12 Powers of
a Marketing Leader
![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
![Thomas_Barta_Star_White Small Thomas_Barta_Star_White Small](https://i0.wp.com/thomasbarta.com/wp-content/uploads/2021/03/Thomas_Barta_Star_White-Small.png?resize=100%2C95&ssl=1)
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thomas live
2024 | |||
---|---|---|---|
Nov 01 | DIGIDAY Brand Leaders 2024 | Keynote speaker | Tokyo |
Sep 10 | CMO Fellowship | Workshop Host | London |
Jul 24 | CMO Fellowship | Workshop Host | Sydney |
Jul 23 | Nikkei xTrend Forum | Interview series | Tokyo |
Jul 22 | Telstra | Keynote speaker | Sydney |
Jul 17 | Private corporate event | Workshop Host | Bangkok |
Jul 10 | CMO Fellowship | Keynote speaker | London |
Jun 24 | Corporate team event | Keynote speaker | Zurich |
Jun 12 | CMO Fellowship | Workshop Host | New York |
Jun 10 | Private corporate event | Keynote speaker | New York |
Jun 06 | TUI | Keynote speaker | London |
Apr 17 | Private corporate event | Keynote speaker | Taipeh |
Mar 19 | The Marketing Academy Live | Keynote speaker | London |
Mar 06 | CMO Fellowship | Workshop Host | Tokyo |
Mar 05 | Panasonic | Keynote speaker | Tokyo |
Feb 27 | Private corporate event | Workshop Host | Tokyo |
Feb 20 | Marketing Leadership Masterclass Live | Keynote speaker | London |
Feb 14 | Cathay Pacific conference | Keynote speaker | Frankfurt |
Jan 29 | CMO Fellowship | Workshop Host | Kitzbühel |
Jan 23 | CMO Fellowship | Workshop Host | San Francisco |
Jan 17 | Private corporate event | Keynote speaker | Lisbon |
Jan 13 | Private corporate strategy workshop | Workshop Host | San Francisco |
Jan 12 | Darden University Lecture | Workshop Host | Arlington |
2023 | |||
Dec 20 | Corporate strategy workshop | Workshop Host | Birmingham |
Dec 6 | Marketing Leadership Masterclass Live | Keynote speaker | London |
Dec 1 | Corporate marketing Workshop | Workshop Host | Vienna |
Nov 28 | Bally's | Keynote speaker | London |
Oct 20 | ad:tech Asia | Keynote speaker | Tokyo |
Aug 2 | The Marketing Academy | Keynote speaker | Sydney |
Aug 2 | ANZ Bank | Keynote speaker | Melbourne |
Aug 1 | strivin | Keynote speaker | Sydney |
Aug 1 | Toyota | Keynote speaker | Sydney |
Jul 25 | The Marketing Academy CMO Fellowship | Workshop Host | Sydney |
Jun 12 | Twinings MEX Festival | Keynote speaker | London |
Jan 30 | The Marketing Academy CMO Fellowship | Workshop Host | Kitzbühel |
2022 | |||
Nov 19 | Private Corporate Event | Keynote speaker | Palm Springs |
Nov 17 | SMPS Pinnacle Experience | Keynote speaker | Las Vegas |
Oct 28 | Private Corporate Event | Keynote speaker | Sydney/Singapore |
Oct 27 | Adobe Executive event | Keynote speaker | Sydney |
Jun 21 | Twinings MEX Festival | Keynote speaker | London |
Apr 26 | The CMO Fellowship | Workshop Host | New York |
Mar 28 | The CMO Fellowship | Workshop Host | London |
Mar 18 | Corporate private event | Keynote speaker | Chicago |
Mar 10 | Corporate private event | Keynote speaker | Denver |
Mar 02 | VMware APJ annual team | Keynote speaker | Aukland |
Feb 03 | The CMO Fellowship | Workshop Host | London |
Jan 26 | Magnolia NEXT conference | Keynote speaker | Basel |
2021 | |||
Nov 19 | CEO Conference: Growth Through Sales and Marketing | Keynote speaker | London |
Nov 10 | Adobe Experience Makers Live | Keynote speaker | London |
Oct 18-24 | CMO Fellowship | Workshop host | New York |
Sep 09 | NIMA Marketing Day | Keynote speaker | Utrecht |
Jul 18-22 | CMO Fellowship | Workshop host | London |
May 19 | Adobe Marketing Amplify | Keynote speaker | Global |
May 17 | Manufacturing Marketing Summit | Keynote speaker | Sydney |
May 11 | Cisco Marketing Velocity | Keynote speaker | Global |
Apr 27 | Corporate Marketing Event | Keynote speaker | Dubai |
Feb 24 | Private corporate event | Keynote speaker | Frankfurt |
Feb 02 | Emirates Airlines Strategy Day | Keynote speaker | Dubai |
Jan 15 | The Marketing Leadership Masterclass Grand Finale | Workshop host | Global |
2020 | |||
Dec 09 | Marketing Mania | Keynote speaker | Dubai |
Nov 20 | Screenage 2020 Mobile Marketing Conference | Keynote speaker | Mumbai |
Nov 09 | The Marketing Academy CMO Fellowship | Workshop host | London |
Oct 02 | The Marketing Academy | Workshop host | London |
Oct 01 | Private Corporate Event | Workshop host | Prague |
Sep 30 | Brand Management 2020 Conference | Keynote speaker | Prague |
Sep 17 | EFFIE Forum | Keynote speaker | Moscow |
Sep 15 | The Marketing Leadership Masterclass | Workshop host | Global |
Sep 01 | Nima Marketing Day 2020 | Keynote speaker | Amsterdam |
June 24 | IS Marketing Conference | Keynote speaker | Reykjavík |
May 21 | EFFIE Forum Virtual | Keynote speaker | Global |
May | Sitecore Change Leader Series | Workshop host | Global |
Apr 21 | Marketing Leader Inspire Workshop--virtual | Workshop host | Global |
Apr 14 | Marketing Leader Inspire Workshop--virtual | Workshop host | Global |
Apr 8 | Cisco Velocity Virtual | Keynote speaker | Global |
Apr 7 | Marketing Leader Inspire Workshop--virtual | Workshop host | Global |
Mar 05 | Corporate event | Keynote speaker | Bangkok |
Feb 25 | Marketing Live | Keynote speaker | Madrid |
Feb 3-5 | The CMO Fellowship | Workshop host | Kitzbühel |
Jan 21-23 | The CMO Fellowship | Workshop host | New York |
Jan 17 | T-Systems Global Marketing Conference | Keynote speaker | Bonn |
2019 | |||
Dec 10 | Corporate client advisory board | Workshop host | Lisbon |
Dec 4 | The Superyacht Marketing Forum | Keynote speaker | London |
Nov 06 | The Marketing Society Bravest Conference | Keynote speaker | London |
Nov 05 | Sitecore Symposium | Keynote speaker | Orlando |
Oct 29 | Corporate training | Workshop host | Cologne |
Oct 23 | Adobe Marketo | Keynote speaker | Sydney |
Oct 11 | Festival of Marketing | Keynote speaker | London |
Sep 24/25 | Corporate leadership event | Workshop host | Brussels |
Sep 13 | The CMO Fellowship | Workshop host | London |
Sep 12 | The Marketing Society | Keynote speaker | London |
Sep 11 | Google CEE Agency Summit 2019 | Keynote speaker | Kiev |
Jul 04 | Richmond Marketing Forum | Keynote speaker | Lake Lucerne |
Jun 28 | TechManch Conference | Keynote speaker | Mumbai |
Jun 27 | censhare ecosphere days | Keynote speaker | Munich |
Jun 04 | The Marketing Academy CMO Fellowship | Workshop host | London |
Jun 03 | giffgaff, corporate event | Keynote speaker | London |
May 23 | B2B Marketing Leaders Forum | Keynote speaker | Sydney |
May 22 | Marketo executive event | Panel moderator | Sydney |
May 22 | The Marketing Academy | Keynote speaker | Sydney |
May 13 | Marketing Leadership Seminar | Workshop host | Amsterdam |
Apr 30 | Private Management Retreat | Keynote speaker | Bangkok |
Apr 27 | 7th Brand Forum Seminar | Keynote speaker | Dhaka |
Apr 08 | The Marketing Academy | Workshop host | New York |
Apr 06 | Marketo Executive Event | Keynote speaker | Hong Kong |
Apr 30 | The Marketing Leadership Masterclass | Workshop host | Global |
Mar 21 | Advertising Week | Keynote speaker | London |
Mar 20 | Akzo Nobel Network Summit 2019 | Keynote speaker | Amsterdam |
Mar 12 | The Marketing Society | Workshop host | Edinburgh |
Mar 7 | Marketing Week Live | Keynote speaker | London |
Feb 22 | Adobe Exec. Roundtables | Keynote speaker | New Delhi |
Feb 20 | Adobe Exec. Roundtables | Keynote speaker | Hong Kong |
Feb 5 | The CMO Fellowship | Masterclass host | Kitzbühel |
Jan 23 | Marketo Fearless 50 | Masterclass host | San Francisco |
2018 | |||
Dec 6 | Think With Google | Keynote speaker | Lisbon |
Dec 3 | Private corporate event | Keynote speaker | North. Europe |
Nov 30 | Private corporate event | Keynote speaker | Europe |
Nov 14 | The Braver Conference | Keynote speaker | London |
Oct 10 | Festival Of Marketing | Keynote speaker | London |
Oct 4 | Corporate Marketing Conference | Keynote speaker | San Francisco |
Oct 2 | Marketo Advisory Board | Keynote speaker | Napa Valley |
Sep 19 | B2B Marketing Leaders Forum | Keynote speaker | Singapore |
Sep 14 | The Marketing Academy | Masterclass host | London |
Jun 18 | CMO leadership masterclass | Masterclass host | Cannes |
May 22 | Private corporate event | Masterclass host | London |
Mar 19 | Think With Google | Keynote speaker | Stockholm |
Mar 8 | Marketing Week Live | Keynote speaker | London |
Mar 7 | Think With Google | Keynote speaker | Oslo |
Feb 22 | Think With Google | Keynote speaker | Brussels |
Feb 21 | Private corporate event | Keynote speaker | Vienna |
Mar 1 | Amazon | Keynote speaker | London |
Feb 28 | Imperial College | Keynote speaker | London |
Feb 28 | The Marketing Academy | Masterclass host | London |
Feb 1 | McKinsey/Marketing Academy | Masterclass host | Kitzbühel |
Jan 12 | Private corporate event | Masterclass host | Zurich |
Jan 11 | Private corporate event | Keynote speaker | London |
Jan 11 | Capital Group | Keynote speaker | London |
* 2017 * | |||
Dec 19 | Private corporate event | Keynote speaker | Den Hague |
Dec 04 | Private corporate event | Keynote speaker | Hong Kong |
Nov 29 | IBM Watson Summit | Keynote speaker | California |
Nov 26 | Atlanta CMO Executive Summit | Keynote speaker | Atlanta |
Oct 4 | Internet and Mobile World | Keynote speaker | Bucharest |
Sep 22 | The Marketing Academy | Keynote speaker | London |
Sep 21 | Financial Services Summit | Keynote speaker | London |
Sep 20 | The Marketing Academy | Masterclass host | London |
Aug 24 | Amplify Marketing Festival | Keynote speaker | Edinburgh |
Jul 25 | Adobe Experience Forum | Keynote speaker | Singapore |
Jul 25 | Adobe Experience Forum | Masterclass host | Singapore |
Jun 22 | Adobe Think Tank | Conference host | Cannes Lions |
Jun 21 | Private corporate event | Conference host | Cannes Lions |
Jun 14 | The Marketing Academy | Masterclass host | London |
Jun 07 | Linkedin & Marketing Society | Keynote speaker | New Delhi |
Jun 06 | Marketing Society | Keynote speaker | New Delhi |
May 31 | Think With Google | Keynote speaker | Madrid |
May 30 | Think With Google | Keynote speaker | Madrid |
May 23 | Adobe Symposium | Keynote speaker | Sydney Opera |
May 19 | Private corporate event | Keynote speaker | Sydney Opera |
May 16 | The Marketing Academy | Keynote speaker | Sydney |
May 16 | B2B Leaders Forum | Keynote speaker | Sydney |
May 04 | Adobe Symposium | Keynote speaker | Mumbai |
Apr 21 | Private corporate event | Keynote speaker | Bangkok |
Apr 11 | Corporate Financial Group | Keynote speaker | New York |
Apr 09 | CMO Fellowship | Keynote speaker | London |
Apr 08 | Google Double Click | Keynote speaker | Spain |
Mar 22 | Advertising Week London | Keynote speaker | London |
Geb 10 | London Business School | Masterclass host | London |
Jan 18 | CMO Fellowship | Masterclass host | Kitzbühel |
Jan 17 | SAP | Keynote speaker | Singapore |
* 2016 * | |||
Nov 17 | The Marketing Society | Keynote speaker | London |
Nov 17 | CMO Fellowship | Masterclass host | London |
Nov 15 | London Business School | Keynote speaker | London |
Nov 15 | Private corporate event | Keynote speaker | Munich |
Nov 10 | Inspire Leadership Lecture | Masterclass host | London |
Nov 09 | Private corporate event | Keynote speaker | Amsterdam |
Nov 08 | Private corporate event | Keynote speaker | Paris |
Nov 04 | The Corporate Financial Group | Keynote speaker | New York |
Oct 18 | Private corporate event | Keynote speaker | London |
Oct 13 | The Marketing Society | Masterclass host | London |
Sep 28 | Advertising Week New York | Keynote speaker | New York |
Sep 21 | CMO Fellowship | Masterclass host | London |
Sep 16 | Private corporate event | Masterclass host | UK |
Aug 25 | Private corporate event | Keynote speaker | Tokyo |
Aug 02 | Private corporate event | Masterclass host | UK |
July 28 | Private corporate event | Masterclass host | UK |
July 18 | Private corporate event | Keynote speaker | Scotland |
July 11 | Private corporate event | Masterclass host | New York |
July 06 | Private corporate event | Masterclass host | London |
Jun 16 | CMO Fellowship | Masterclass host | London |
May 21 | Adobe Summit | Keynote speaker | London |
May 09 | Private corporate event | Keynote speaker | Paris |
Apr 20 | cmo.com executive event | Keynote speaker | London |
Feb 05 | Private corporate event | Masterclass host | Zurich |
Jan 27 | Private corporate event | Keynote speaker | Amsterdam |
Jan 20 | CMO Fellowship | Masterclass host | Kitzbuehel |
* 2015 * | |||
Nov 26 | World Marketing Congress | Keynote speaker | Mumbai |
Nov 12 | Private corporate event | Keynote speaker | Zurich |
Oct 14 | Data IQ Link | Keynote speaker | London |
Oct 16 | Pärnu Marketing Conference | Keynote speaker | Pärnu |
Sep 25 | Private corporate event | Keynote speaker | London |
Sep 21 | Private corporate event | Keynote speaker | Cologne |
Sep 15 | Swiss CRM Forum | Keynote speaker | Zurich |
Sep 25 | Private corporate event | Keynote speaker | Heidelberg |
Jul 16 | Private corporate event | Keynote speaker | London |
Jul 10 | Private corporate event | Keynote speaker | London |
Jul 07 | ad:tech asean | Keynote speaker | Singapore |
Jun 30 | Private corporate event | Keynote speaker | Hamburg |
Jun 05 | Private corporate event | Keynote speaker | Hong Kong |
Jun 02 | FT Marketing Innovators Summit | Keynote speaker | London |
May 14 | Private corporate event | Keynote speaker | London |
Apr 29 | Private corporate event | Keynote speaker | London |
Apr 29 | Adobe Summit 2015 | Keynote speaker | London |
Apr 08 | Private corporate event | Keynote speaker | Singapore |
Mar 19 | Private corporate event | Keynote speaker | London |
Jan 08 | Private corporate event | Keynote speaker | Bangkok |
* 2014 * | |||
Dec 08 | Private corporate event | Keynote speaker | Park City |
Dec 04 | Private corporate event | Keynote speaker | London |
Nov 24 | Private corporate event | Masterclass host | Kitzbühel |
Oct 13 | Private corporate event | Masterclass host | Kitzbühel |
Oct 01 | Private corporate event | Keynote speaker | London |
Sep 22 | Private corporate event | Masterclass host | New York |
Sep 15 | Private corporate event | Masterclass host | Park City |
Aug 15 | Private corporate event | Keynote speaker | Singapore |
Jul 01 | Private corporate event | Masterclass host | London |
Jun 16 | Private corporate event | Keynote speaker | Park City |
May 28 | Private corporate event | Masterclass host | Singapore |
Apr 07 | Private corporate event | Keynote speaker | Tokyo |
Mar 03 | Private corporate event | Masterclass host | Charlotte |