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Essential reading

What is Marketing Leadership?

by Thomas Barta

Insights from the world’s largest ever study on CMO impact and success.

Read The 12 Powers of a Marketing Leader

by Thomas Barta

Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.

Take the Marketing Leadership Test

by Thomas Barta

Within 5 minutes, find your Marketing Leadership strengths. Free. Anonymous. Fun!

Why effective leaders must manage up, down, and sideways

by Thomas Barta

New research shows: successful executives know how to lead their bosses and colleagues.

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