Insights from the world’s largest ever study on CMO impact and success.
Essential reading
Read The 12 Powers of a Marketing Leader
Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.
Take the Marketing Leadership Test
Within 5 minutes, find your Marketing Leadership strengths. Free. Anonymous. Fun!
Why effective leaders must manage up, down, and sideways
New research shows: successful executives know how to lead their bosses and colleagues.