Insights from the world’s largest ever study on CMO impact and success.
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Essential reading
The 12 Powers of a Marketing Leader
Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.
Why effective leaders must manage up, down, and sideways
New research shows: successful executives know how to lead their bosses and colleagues.
How to make things happen when you are not the CEO
A small booklet for change leaders at any level of the organization.
The Little Book of Inspiration
Here are the quotes and ideas I find most relevant and inspiring for customer leaders in this century.