Enabling marketing leaders of today to become the CEOs of tomorrow.
Many CMOs already know: The Marketing Academy CMO Fellowship is among the top leadership programs out there. The big idea? Turning marketing leaders into future CEOs.
A great CEO knows how to shape the future—spotting opportunities, understanding commercial drivers, and mastering what customers crave. But they also need guts. To take risks and lead. That’s what this program offers: a crash course in board-level thinking, designed to help you run the whole show one day.
This isn’t your average program. It’s free, part-time, and only open to a select few. If you make the cut, you’re getting world-class board-level executive training.
Why bother applying for the CMO Fellowship?
You can’t buy your way in. If you’re chosen, it’s because you’re one of the best. And we only pick 25 people a year. You’ll build strong connections with other top marketing minds. If CEO or bigger C-suite roles are in your future, this program is the fast track. 57% of alumni have moved to CEO or bigger roles. 32% have leveled up in their CMO careers. The Marketing Academy Founder & CEO Sherilyn Shackell, McKinsey experts and I sketched the first program out in 2012. Today, hundreds of top CMOs have gone through it. Tough to get in, yes—but absolutely worth it, as you’ll get:
- A comprehensive knowledge and leadership curriculum delivered by McKinsey & Company, The Marketing Academy, and myself.
- C-suite-level executive coaching with individual one-to-one sessions from a professional executive coach provided by Wisdom 8.
- Personal mentoring from high-profile board chairs, CEOs, and influencers.
- Peer learning with elite global business leaders.
- 12 months of access for you and your team to The Marketing Academy Global Virtual Campus—18 masterclasses and lectures, delivered online.
Want in? Here’s what it takes
Heads up: The Global CMO Fellowship is for client-side CMOs only. We’re offering 25 spots for the best CMOs and top marketing leaders:
- Your sights are set on CEO or other C-suite positions (looking to leave the C-suite for a non-executive portfolio, this program isn’t for you).
- You’re at the top—leading marketing, growth, or commercial teams at a major marketing-first company. Titles like CMO, Chief Commercial Officer, Chief Growth Officer, or something similar.
- You report to the president, CEO, or EVP.
- You’ve led beyond marketing.
- You’ve built a strong reputation in the industry.
- You’re leading large teams and controlling serious budgets with full P&L responsibility.
- You’ve got 15+ years in leadership—most of it in marketing and commercial.
- You’re staying in your role throughout the program.
- You must be available to attend all three residentials, which will take place APAC, Europe, or North America. Around 12 days in total.
Check the program out here.
We hope you can join us.
