Keynote: The 12 Powers of a Marketing Leader

The 12 Powers of a marketing leader
By Thomas Barta
Last updated: June 02, 2023

Experience the keynote from the world’s largest ever study on marketers’ success. 

Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced everybody to take a risk. This isn’t a marketing talk. Thomas makes the case why doing marketing isn’t the same as leading marketing.

We are currently seeing the biggest shifts in business since the industrial revolution. From digital to Covid 19—almost every firm must change to grow in the new world. This could be marketing’s moment. This could be your moment!

Listen to Thomas’s stories from today’s most successful change leaders. Learn from the world’s largest ever study – involving over 68,000 assessments – on what makes for an impactful marketer. By the way: what’s a marketer anyway? Thomas believes a marketer is everybody in the business of change. So no matter if you market a product, a service, or simply your idea—this keynote is for you. 

Based on the #1 marketing leadership book The 12 Powers of a Marketing Leader, find out how you can mobilize bosses, peers, clients, teams, and yourself. The prize? More influence, more impact, and – quite simply – more fun!

For the most powerful audience experience, it’s highly recommend to order copies of The 12 Powers of a Marketing Leader. For affordable conference orders worldwide, contact Alex at distributer CBL.

Download the summary

Marketers, Customer Experience Executives, Digital experts, Innovators.
B2B and B2C companies, consultancies, agencies.
All levels and roles where more leadership an initiative taking matters for success.

Onstage, online, 18-45 minutes. Mini-workshops and Q&A’s available.

This keynote is particularly powerful at the beginning of a day. Through a mix of facts, stories, and examples, it sets the tone for leadership—from the world’s largest ever study on what makes a marketer successful.

Press kit
Thomas’s press kit has high resolution photos and material for your event website.

Speaker headline
Thomas Barta—world-leading expert, speaker and author on marketing leadership.

Covid-version 2021
… together with health experts, safety teams, and a rule-obeying audience, we successfully put on what everybody was longing for: a safe, real meeting.


Main version
… for a younger audience, at Advertising Week

The 12 Powers of a marketing leader