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Have more skin in the game

Have more skin in the game

Everyone in the boardroom turned to me in anger. I spent much of my former career doing two jobs: leading large brands and running major marketing transformation programmes. I loved both. And in...

Don’t recruit yourself

Don’t recruit yourself

We love the familiar, the recognisable, the known. And when it comes to picking a team member, many people are looking for a clone. Men recruit men. Creatives recruit creatives. Number crunchers...

Thrive in a matrix organisation

Thrive in a matrix organisation

Do you thrive in a matrix organisation? In a matrix, everybody is in charge--and nobody has all the power. The person who can tell sales what to do, doesn't exist. The person who can tell product...

To make change happen, ditch your ego

To make change happen, ditch your ego

Trust in politicians has evaporated. Consumer trust in brands is at an all-time low. And too many executives don’t trust their bosses. What’s the problem? Perhaps it’s professionalism? Brexit, for...

Beware the ‘binfluencer’

Beware the ‘binfluencer’

The internet is great. If you know something and you want to write a blog that 100,000 people read, you can. If you want to do a podcast that 100,000 people hear, you can. The internet is also great...

Three ways to be a bolder leader

Three ways to be a bolder leader

Brave leaders change the world. Air traffic controller Anthonius Gunawan saved the 160 souls on board Batik Air 6231, by staying in the tower, so the plane could escape minutes before the earthquake...

To drive change, walk the halls

To drive change, walk the halls

You are in the business of change. In fact, we are all in the business of change. We try to get customers to accept our offer. We try to get colleagues to support our cause. We try to get friends to...

Tackle big issues

Tackle big issues

Hard work is appreciated. Or so people hope. That’s why they put in the long hours, go the extra mile, give their best. But then, things go nowhere. The big meeting gets cancelled, budgets get cut,...

Use the power of the bottom right-hand corner

Use the power of the bottom right-hand corner

To make change happen, shed light on the issue. Measure customer feedback, costs, time wasted – whatever your currency is. Make sure your data is solid. Praise those in the top left corner who are doing well; no need to shame those in the bottom right-hand corner – the chart will do it for you.

Build someone’s confidence

Build someone’s confidence

Tell people how you got to where you are. Talk about the hurdles. Share your tricks. Give hope. As a leader, the most precious thing you can help others build is confidence. And it’s free.

Have a good fight

Have a good fight

For breakthrough results, harmony isn’t the recipe. Fighting is. Under one condition: the fight has to be constructive.

Make the middle seat wider

Make the middle seat wider

Tell customers it’s a middle seat upfront. Then, be generous. Give people a free drink, more air miles, a discount coupon, an extra report, your premium service package. Make the middle seat wider.If people feel good about your middle seat, they may come back. For sure, it’s fair.

Lean in, really

Lean in, really

Sheryl Sandberg has a point. In her book ‘Lean In’, Facebook’s current COO asks women, “What would you do if you weren’t afraid?” Sandberg is a public role model. Her book has empowered millions of...

Find your proper shoe size

Find your proper shoe size

“What’s the point of the Chief Marketing Officer (CMO)?” I asked Marketing Week readers that question. Why? Well, here is a baffling paradox: Each day, the world’s marketers create billions of cash...

Travel more

Travel more

Use the power of travel for change. In organizations, get people to meet customers, switch departments, take on cross-functional work. Do the same yourself—and leave your country now and then. That one new perspective, that one new idea, that one new priority that you acquire can make all the difference.

Make something better

Make something better

Elvis didn’t invent rock 'n' roll. Steve Jobs didn’t invent the smartphone.* Google didn't invent web search. All three took an idea, twisted it, made it better—and changed the world. People love...

Meet the skeptics

Meet the skeptics

Reach out to three people who disagree. With your project. With your political perspective. With your moral view. Listen and say: “Thank you.” It’s not about making promises. It’s about genuinely learning what it will take to bridge the gaps.

Who trusts a marketer?

Who trusts a marketer?

To fix marketing’s perception problem, marketers must overcome the fear of forecast, measure what matters, and make selling a purpose again

The 100-Marketers Challenge

To bring the insights from the world’s largest ever study on marketing leadership to 1,500 marketers at all levels, Thomas and Patrick are giving away two hours of free team learning to 15 marketing teams in 2018 and 2019. Places are limited!

For influence, abandon your desk

For influence, abandon your desk

Many leaders still spend most of their time in the office, but the most important part of their role – creating organizational change – requires face-to-face contact with those outside their department

2019 CMO Fellowship: Applications are open

Who are the most talented global marketers--with clear board potential applications are now open for the 2019 Fellowship, a (free) 9-month mentoring, coaching and learning programme, geared to...

New York and London

Nominations are now open for the first US-based Marketing Academy Scholarship–the program that brings together CEO’s, CMO’s, authors, experts, inspirational speakers, founders of charities and sporting legends to contribute to the curriculum on a pro-bono basis, ensuring the Scholarship is a totally unique and immensely powerful learning experience.

The number one reason why marketers fail

The number one reason why marketers fail

When marketers fail, both they and their organizations suffer. Yet many marketing officers still haven’t built the key foundation for success: alignment with the CEO. That’s perplexing.

Why this year’s super bowl ads point to marketing’s biggest leadership issue

Why this year’s super bowl ads point to marketing’s biggest leadership issue

What a Super Bowl night! In the end, it was a hard-fought victory for the Eagles. Off the field, another battle raged on between Budweiser, Coke, Kia, Pepsi, Squarespace, P&G, and many others: the nation’s top brands fought for customers’ attention. But after the dust settles, many CEOs, CFOs and shareholders will ask: Was it worth it? Can I trust my marketers? This year, again, they’re short of good answers.

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BY THOMAS BARTA

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