In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”
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1-Minute Series
1-Minute Marketing Leader #19: Show the fire in your eyes
To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.
1-Minute Marketing Leader #18: Be the Chief Mood Officer
When you are leading a team, you are the Chief Mood Officer too.
1-Minute Marketing Leader #17: Be a dealer in hope
For almost every marketing project, you want other to change. You’ll need more than a story—but a good story helps.
1-Minute Marketing Leader #16: Start a movement
If you can’t tell people what to do, why not start a movement?
1-Minute Marketing Leader #15: As an emotional leader, communicate well
How to thrive in a rational world, when you are an emotional leader? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
1-Minute Marketing Leader: #14 Solve a problem
How to get promoted? How to land that next big project? There’s no silver bullet. Your best bet? Solve a real problem.
1-Minute Marketing Leader: #13 Find your work’s worth
Your best work has impact. It changes how people think. It alters how people behave. Does your work have impact? It’s a good question to ask—from time to time.
1-Minute Marketing Leader: #12 Side with the revenue camp
If you want to enjoy influence in any organization, you have to stand for what matters. In many firms, that’s profitable revenue—like it or not.
1-Minute Marketing Leader: #11 Find real customer insights
Most customer insight research goes unread, unvalued, unused. That’s a pity. Time to end the waste.
1-Minute Marketing Leader: #10 Beware of the buzzwords
Buzz can be good. Buzzwords rarely are. PS: if in doubt, try “customers”, “revenue”, “profit”
1-Minute Marketing Leader: #09 Tackle big issues
When people cut your budgets, when people don’t put you on that meeting agenda, the reason is often simple. They don’t believe your work is tackling a big issue.
1-Minute Marketing Leader: #08 Get inside the V Zone
If you want power in any organization, you must serve both customers AND the company. We call this: working inside the Value Creation Zone. Or V Zone for short.
1-Minute Marketing Leader: #07 Know WHY to be brave
How to brave? You can—but there’s a trick. Bravery is purpose minus fear.
1-Minute Marketing Leader: #06 LEAD marketing
What is marketing leadership? What matters most for marketers’ business success? Marketing and change leadership skills!
1-Minute Marketing Leader: #05 Ditch your job description
Is your job description right? I bet it’s not. What’s my real job? The answer to this question may not in your job description. It’s in your mind, it’s in your heart
1-Minute Marketing Leader: #04 Bridge the skills gap
Do you have all the skills you need? The answer is probably no. And that’s ok.
1-Minute Marketing Leader: #03 Bridge the power gap
No matter how high you rise, you will always be facing a power gap. Don’t fight it. Set a new goal: Learn to mobilize all the people who can say “no”
1-Minute Marketing Leader: #2 Bridge the trust gap
When your job the about the future, accept you will always face a trust gap. Don’t be angry. Instead, bring people along. Help them understand why your ideas matter.
1-Minute Marketing Leader: #1 Win as a marketer
In collaboration with The Marketing Society I have produced this new series: The 1 Minute Marketing Leader. I hope you’ll enjoy this!