Is your job description right? I bet it’s not. What’s my real job? The answer to this question may not in your job description. It’s in your mind, it’s in your heart
BY THOMAS BARTA
Do you have all the skills you need? The answer is probably no. And that’s ok.
No matter how high you rise, you will always be facing a power gap. Don’t fight it. Set a new goal: Learn to mobilize all the people who can say “no”
When your job the about the future, accept you will always face a trust gap. Don’t be angry. Instead, bring people along. Help them understand why your ideas matter.
In collaboration with The Marketing Society I have produced this new series: The 1 Minute Marketing Leader. I hope you’ll enjoy this!