In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”
When you are leading a team, you are the Chief Mood Officer too.
To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.
For almost every marketing project, you want other to change. You’ll need more than a story—but a good story helps.
If you can’t tell people what to do, why not start a movement?
How to thrive in a rational world, when you are an emotional leader? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
How to get promoted? How to land that next big project? There’s no silver bullet. Your best bet? Solve a real problem.
Your best work has impact. It changes how people think. It alters how people behave. Does your work have impact? It’s a good question to ask—from time to time.
If you want to enjoy influence in any organization, you have to stand for what matters. In many firms, that’s profitable revenue—like it or not.
Most customer insight research goes unread, unvalued, unused. That’s a pity. Time to end the waste.
Buzz can be good. Buzzwords rarely are. PS: if in doubt, try “customers”, “revenue”, “profit”
When people cut your budgets, when people don’t put you on that meeting agenda, the reason is often simple. They don’t believe your work is tackling a big issue.
If you want power in any organization, you must serve both customers AND the company. We call this: working inside the Value Creation Zone. Or V Zone for short.
How to brave? You can—but there’s a trick. Bravery is purpose minus fear.
What is marketing leadership? What matters most for marketers’ business success? Marketing and change leadership skills!
Is your job description right? I bet it’s not. What’s my real job? The answer to this question may not in your job description. It’s in your mind, it’s in your heart
Do you have all the skills you need? The answer is probably no. And that’s ok.
No matter how high you rise, you will always be facing a power gap. Don’t fight it. Set a new goal: Learn to mobilize all the people who can say “no”
When your job the about the future, accept you will always face a trust gap. Don’t be angry. Instead, bring people along. Help them understand why your ideas matter.
In collaboration with The Marketing Society I have produced this new series: The 1 Minute Marketing Leader. I hope you’ll enjoy this!