Marketingleader
Decoding the success of global change leaders since 2011.
By Thomas Barta
Latest
Keynote: The Trusted AdvAIsor—Building Client Relationships in a New World
In the era of AI, great client leaders provide more than just the right answers. It’s about the right questions. It’s about understanding. On two levels: rational and emotional. The more clients know, the more they are craving for what only humans can give: intimacy.
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Essential reading
What is Marketing Leadership?
Insights from the world’s largest ever study on CMO impact and success.
Read The 12 Powers of a Marketing Leader
Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.
Take the Marketing Leadership Test
Within 5 minutes, find your Marketing Leadership strengths. Free. Anonymous. Fun!
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Keynotes
Change leadership keynotes by Thomas.
Keynote: The Trusted AdvAIsor—Building Client Relationships in a New World
In the era of AI, great client leaders provide more than just the right answers. It’s about the right questions. It’s about understanding. On two levels: rational and emotional. The more clients know, the more they are craving for what only humans can give: intimacy.
Keynote: The Wingmate Effect—Collective Leadership in Turbulent Times
Successful leaders rally their teams, drawing from the collective strength of their crew. I’ve come to call them Wingmates.
Keynote: When is Your Moment … to be Brave?
Thomas’s new research unveils a profound truth: transformation begins when talented dare to leave their comfort zones—and go big!
Keynote: The 12 Powers of a Marketing Leader
Experience the keynote from the world’s largest ever study on marketers’ success.
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CMO success
Insights on CMO business impact and career success.
Apply for the European CMO Fellowship 2024
Applications for the European CMO Fellowship 2024 are now open (and close 16 October)!
What makes a CMO successful? Lessons from over 300 Interviews
What author and podcast hosts Drew Neisser learned from interviewing over 300 chief marketing officers.
Marketers need more sense to stem the tide of CMO firings
CMO Transitions are happening at an unprecedented rate. What to do?
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Marketing Leadership
Pathways to change leadership success.
What is Marketing Leadership?
Insights from the world’s largest ever study on CMO impact and success.
Does the CMO matter? 5 facts every CEO must know
Five separate studies leave no doubt: CMOs and strong marketing teams are essential for company success.
The time for marketing is now (again)
For marketers, a massive window for change has just opened—and the prize is big.
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Tools & Classes
Essential resources for your marketing leadership journey.
Join the Marketing Leadership Masterclass
The Marketing Leadership Masterclass is the complete toolkit to help marketers build their influence and boost their career.
Read The 12 Powers of a Marketing Leader
Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.
Take the Marketing Leadership Test
Within 5 minutes, find your Marketing Leadership strengths. Free. Anonymous. Fun!
CMO Coaching
Each year, I personally coach a select groups of international CMOs and change leaders.
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1-Minute Series
Marketing leadership nuggets: bite-sized insights for success.
1 Minute Marketing Leader #20: Unfollow the Bin-Fluencers
In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”
1 Minute Marketing Leader #20: Unfollow the Bin-Fluencers
In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”
1 Minute Marketing Leader #18: Be the Chief Mood Officer
When you are leading a team, you are the Chief Mood Officer too.
1 Minute Marketing Leader #19: Show the fire in your eyes
To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.
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Interviews
Dialogues with global change leaders.
Forbes CMO Leadership Talk: Boutros Boutros, Emirates
For my Forbes CMO column, I sat down with Emirates’ marketing head Boutros Boutros. Together with his team Boutros has built one of the world’s most admired airline brands. Here are three nuggets you might find interesting:
Forbes CMO Leadership Talk: Greg Lyons, PepsiCo
Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America and I spoke about marketing leadership and empathy.
Forbes CMO Leadership Talk: Virginie De Beco, Sennheiser
For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie.
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Podcasts
In conversation with Thomas Barta.
Podcast: Marketing Leadership Powers
What are the challenges for marketers this year? Conor Byrne and Thomas explore.
Podcast: Getting your CEO to buy in
Jeff White and Thomas discuss how leaders can get buy-in at the top—and enjoy the journey.
Podcast: 10 minutes for bravery
To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society’s editor Michael Piggott to discuss why company rules stand in the way of better marketing—and why marketers must now be brave.
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