Let’s face it: in your job, you have little formal power. In fact, most people have little formal power—presidents included. You simply can’t tell others what to do. But you can inspire people to follow you.

These days, everybody talks about inspiration. There are inspire conferences, inspire workshops, inspire drinks.

But here’s the real question: how could you inspire others? Body language? A cool speech? These things may help, but the real key is different. To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.

Here’s video #19 of the 1 Minute Marketing Leader series. Check out all lectures here.