by Thomas Barta | Dec 17, 2024 | Podcasts
What makes or breaks marketing leaders? The ability to lead the growth agenda.I recently joined Vinnie Romano’s Growth Colony podcast to talk marketing leadership. Three insights we’ve covered:1. AI can’t lead change—you can. AI is a powerful tool for...
by Thomas Barta | Nov 8, 2024 | CMO Central
Successful CMOs master strategy beyond just marketing. This list? It’s all about higher-level CMO strategy: investments, budgets, organization. Here’s what I’ve found useful over the past decade. The list will keep growing, and I hope you’ll find something...
by Thomas Barta | Oct 16, 2024 | Marketing Leadership
Brand activism is tricky. You care about a cause. Your customers want action. You’re ready to dive in. But hold up. Even with the best intentions, not all your customers may follow. Some might even feel sidelined. Brand activism? It’s a minefield—and a true leadership...
by Thomas Barta | Oct 10, 2024 | Marketing Leadership
Many CMOs already know: The Marketing Academy CMO Fellowship is one of the top leadership programs out there. And here’s the thing—it’s closing soon. The big idea? Turning marketing leaders into future CEOs. A great CEO knows how to shape the future—spotting...
by Thomas Barta | Oct 9, 2024 | CMO Central
Successful CMOs are skilled leaders. Here’s a “cheat sheet”. After 15 years of digging through research and insights on CMO leadership, I’ve found a few standout pieces (from credible sources and my own work). I’ll keep adding to this list and hope you find something...
by Thomas Barta | Oct 3, 2024 | CMO Central
Here are Japanese marketing leadership articles from my Nikkei X Trend column and other outlets.こちらは、私のNikkei X Trendコラムやその他の媒体でのマーケティングリーダーシップに関する日本語での洞察です。 なぜマーケターは社内で影響力を発揮できない？ 背後に3つの溝 マーケター成功の条件 価値創造のゾーン外で働いていませんか？ 「売ればいい」時代は終わり マーケターのための“4つの行動指針”...
by Thomas Barta | Jun 11, 2024 | Keynotes
Recently, a client had asked me to craft a keynote which I titled “The Wingmate Effect—Collective Leadership in Turbulent Times.” Perhaps you’ll find some of these ideas useful. In the eye of the storm Markets shift, technologies evolve, crises...
by Thomas Barta | Dec 5, 2023 | Keynotes
Trusted Advisor How to build trusted client relationships in an AI It’s a big question. One I address in my latest client relationship keynote. We’re in the midst of a seismic shift. It’s like the industrial revolution, but for relationships....
by Thomas Barta | Sep 4, 2023 | Tools & Workshops
Marketers love their customers, their work, and making an impact. But then reality hits: budgets, silos, inertia. Great ideas stall. We’ve seen it happen too often. Thomas Barta and Syl Saller built this class for the Marketing Leadership Institute to help you...
by Thomas Barta | Aug 29, 2023 | Tools & Workshops
Enabling marketing leaders of today to become the CEOs of tomorrow. Many CMOs already know: The Marketing Academy CMO Fellowship is among the top leadership programs out there. The big idea? Turning marketing leaders into future CEOs. A great CEO knows how to shape...
by Thomas Barta | Aug 29, 2023 | Keynotes
The keynote for growth leaders AI, the digital revolution, sustainability—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest ever study on brave customer...
by Thomas Barta | Aug 21, 2023 | Essential reading, Marketing Leadership
For success, Chief Marketing Officers (CMOs) often hone in on their technical marketing skills. They might be missing the mark. Our data from the world’s largest ever study on CMO impact reveals a profound truth: it’s leadership that move the needle....
by Thomas Barta | Aug 19, 2023 | Essential reading, Tools & Workshops
The 12 Powers of a Marketing Leader: For this groundbreaking leadership book, I teamed up with London Business School professor Patrick Barwise to answer one question: what makes an effective and successful marketing leader? We conducted the largest ever global study...
by Thomas Barta | Aug 17, 2023 | Essential reading, Tools & Workshops
What makes you stand out as a marketing leader? From the world’s largest ever study on marketers’ success, we have created this little marketing leadership test. If you honestly answer the following questions, you’ll get a quick read on your...
by Thomas Barta | Aug 16, 2023 | Marketing Leadership
The Marketing Leadership Masterclass is back! Starting September 2023, the next global group of marketing leaders will get together to learn the secrets of Marketing Leadership. Will you or members of your team be joining us? On a personal note, this is now our 9th...
by Thomas Barta | Jul 11, 2023 | Marketing Leadership
Five separate studies leave no doubt: CMOs and strong marketing teams are essential for company success. Fact 1: Strong marketing departments have a clear positive effect on firm performance. A breakthrough study, conducted over 16 years, analyzed 612 publicly traded...
by Thomas Barta | Jul 3, 2023 | CMO Central
Drew Neisser, author of the book The CMO’s Periodic Table and host of the CMO podcast Renegade Thinkers Unite interviewed over three hundred chief marketing officers. What did he learn? I thought I’ll copy you in on this Forbes interview I recently did...
by Thomas Barta | Jun 16, 2023 | CMO Central
When Marketing Week’s editor, Russell Parsons, asked me to write an article to accompany the launch of Marketing Week’s Top 100 Most Effective UK Marketers, I was torn. What’s to celebrate? This year saw a record number of top marketers being fired. The CMO...
by Thomas Barta | Jun 6, 2023 | Podcasts
What are the challenges for marketers this year? Recently, I had the great pleasure to discuss with Conor Byrne on his “That’s What I Call Marketing”-podcast. Enjoy! Play the podcast...
by Thomas Barta | Jun 2, 2023 | Keynotes
Experience the keynote from the world’s largest ever study on marketers’ success. Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced everybody to take a risk. This isn’t a marketing talk....
