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Growth Colony podcast: If AI had the answer, what’s your question?
What makes or breaks marketing leaders? The ability to lead the growth agenda.I recently joined Vinnie Romano's Growth Colony podcast to talk marketing leadership. Three insights we've covered:1. AI can’t lead change—you can. AI is a powerful tool for efficiency,...
CMO Strategy Insights
Successful CMOs master strategy beyond just marketing. This list? It’s all about higher-level CMO strategy: investments, budgets, organization.
Is brand activism endangering your business?
From our Harvard Business Review article: Brand activism’s tricky. You care about a cause. Your customers want action. You’re ready to dive in. But hold up.
Apply now for the 2025 CMO Fellowship
CMOs already know: The Marketing Academy CMO Fellowship is one of the top leadership programs out there. And here’s the thing—it’s closing soon.
CMO Leadership Insights
Successful CMOs are skilled leaders. Here’s a “cheat sheet”. After 15 years of digging through research and insights on CMO leadership, I’ve found a few standout pieces
Japanese marketing leadership articles / マーケティングリーダーシップに関する記事
Japanese marketing leadership articles by Thomas / マーケティングリーダーシップに関する記事
Keynote: The Wingmate Effect—Collective Leadership in Turbulent Times
Successful leaders rally their teams, drawing from the collective strength of their crew. I’ve come to call them Wingmates.
Keynote: Still Trusted Advisor—Building Client Relationships in a New World
In the era of AI, great client leaders provide more than just the right answers. It’s about the right questions. It’s about understanding. On two levels: rational and emotional. The more clients know, the more they are craving for what only humans can give: intimacy.
The Marketing Leadership Masterclass
The Marketing Leadership Masterclass is the complete toolkit to help marketers build their influence and boost their career.
The Global CMO Fellowship
Applications for the European CMO Fellowship 2024 are now open (and close 16 October)!
Keynote: When is Your Moment … to be Brave?
Thomas’s new research unveils a profound truth: transformation begins when talented dare to leave their comfort zones—and go big!
What is Marketing Leadership?
Insights from the world’s largest ever study on CMO impact and success.
The 12 Powers of a Marketing Leader
Thomas Barta and Patrick Barwise decode the secrets of marketing leadership success.
Take the Marketing Leadership Test
Within 5 minutes, find your Marketing Leadership strengths. Free. Anonymous. Fun!
The Marketing Leadership Masterclass: Sep 12, 2023
The Marketing Leadership Masterclass is back! Starting September 2023, the next global group of marketing leaders will get together to learn the secrets of Marketing Leadership. Will you or members of your team be joining us? On a personal note, this is now our 9th...
Does the CMO matter? 5 facts every CEO must know
Five separate studies leave no doubt: CMOs and strong marketing teams are essential for company success.
What makes a CMO successful? Lessons from over 300 Interviews
What author and podcast hosts Drew Neisser learned from interviewing over 300 chief marketing officers.
Marketers need more sense to stem the tide of CMO firings
CMO Transitions are happening at an unprecedented rate. What to do?
Podcast: Marketing Leadership Powers
What are the challenges for marketers this year? Conor Byrne and Thomas explore.
Keynote: The 12 Powers of a Marketing Leader
Experience the keynote from the world’s largest ever study on marketers’ success.
If CMOs don’t stand for growth, they stand for nothing
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all.
Why CMOs are always the first to go
The average chief marketing officer in large U.S. firms leaves after just 4.1 years, while the CEO stays around for eight. It is not good for business.
Why CMOs must side with the revenue camp
Influential CMOs are associated with revenue, yet too often marketers are not. They’re missing the point. It’s time for CMOs to get into the revenue camp.
CMOs: it’s time to up the game in team skills building
Every CMO agrees: skills are central for marketing teams’ business impact and internal standing. But when it comes to building those skills, the marketing department is too often undermanaged and underfunded. It’s time for CMOs to catch up.
CMOs and the ‘confidence thing’
Marketers often ask: “Do I have what it takes to step up and shape my company’s customer agenda?” But when good marketers hold back, companies may struggle to grow and customers are worse off. That’s when it’s time to add more fuel into marketer’s tank: confidence.
Why open books give you more power in the C-Suite
Why are CFOs so powerful? They have crucial and credible financial data every CEO wants to see. Competing with a CFO’s credibility can be hard if your own data is forward looking—or if your work’s impact is hard to measure. Don’t try to compete—change the game. Open the books!
How the CMO can add most value
In theory, the CMO role should be exalted, but reality is different. New evidence suggests many CMOs are missing the needs of an important customer: their own company. It’s time to change this.
Keynote: Customer Freak
How can CEOs build organizations that grow in times of rapid change and disruption? Hire more customer freaks.
マーケティングリーダーシップテスト:あなたの強みを見つける
マーケティングリーダーシップテスト:あなたの強みを見つける
マーケティングをリードするのはマーケティングをすると同じではありません。世界最大のマーケティングリーダーシップ調査では、マーケティングをリードすることは360度のタスクであることがわかりました。世界で最も成功しているマーケターは、上司、同僚、チーム、そして自分自身を巻き込む方法を知っています。
McKinsey: Can CMOs and CFOs be friends?
CMOs and CFOs always had a special relationship. Five steps can strengthen the ties between the two.
