Client Workshops

Help your clients make change happen.

CMO to CEO Workshop

The challenge: making the leap from functional leader to enterprise leader.

For more than a decade, Thomas has led The Marketing Academy CMO Fellowship as Gloal , working closely with over 450 of the world’s leading CMOs. This has given him a rare perspective on what it takes for senior marketers to step into bigger enterprise roles.

In this exclusive, highly interactive CMO to CEO workshop, participants explore what CEOs and boards expect from their most senior leaders—and why some CMOs successfully broaden their mandate while others remain defined by their function.

Participants learn how to demonstrate enterprise leadership, build influence beyond marketing, strengthen their CEO credentials, and make the career moves that open the door to larger roles.

For technology companies, agencies, and other business partners, the workshop creates a distinctive, invitation-only experience for their most senior clients.

Best for: CMOs and senior marketing leaders with ambitions beyond the marketing function. Ideally suited to invitation-only client programmes and executive customer events.

Duration: Versions of the CMO to CEO workshop include 1.5 hours, half a day, or one day.

Agenda: What it takes to become CEO, moving from functional to enterprise leadership, building C-suite and board influence, developing CEO credentials, and navigating the next career move.

Outcome: A personal roadmap for stepping into broader enterprise leadership.

Change Leader Workshop

The challenge: getting new tools and technologies approved—and adopted.

New tools and technologies only create value when organizations adopt them. Yet even strong ideas often stall because leaders struggle to make the internal case, win senior support, and mobilize colleagues across the business.

Drawing on Thomas’s decades of experience with corporate transformation, the Change Leader Workshop gives participants practical tools to overcome resistance and make change happen inside complex organizations.

Participants learn how to build a compelling internal case, influence senior decision-makers, mobilize colleagues across functions, and create momentum for implementation.

For technology companies, agencies, and consultancies, the workshop provides a powerful way to help clients turn proposed solutions into supported, funded, and successfully implemented change.

Best for: Client leadership programmes, executive customer events, business units, transformation teams, and cross-functional project teams.

Duration of the Change Leader Workshop: 1.5 hours, half a day, or one to 2.5 days.

Agenda: Building the internal case, influencing upwards, overcoming execution barriers, mobilizing across the organization, and creating momentum.

Outcome: A practical, personal action plan for getting an important change supported and implemented.

Internal Executive Workshops

Help your team lead for growth.

Growth Edge Workshop

The challenge: finding the future sources of growth.

In this workshop, Thomas helps teams identify their strongest growth opportunities, cut through internal resistance, and build a practical acceleration plan. The workshop builds on two decades of Thomas's growth work with Fortune 500 companies.

Best for: executive teams, business units, and project teams.

Duration: 1 day - 2.5 days.

Agenda: opportunity focus, growth prioritization, execution barriers, acceleration plan, team commitments.

Outcomes: prioritized growth agenda, execution roadmap, personal action plans—and a team aligned around the growth bets that matter.

Growth Leader Workshop

The challenge: building executives who drive growth—from within the organization.

Over four immersive days, participants discover what drives them to create growth, connect that purpose with the organization’s biggest opportunities, and build the bravery to act. The workshop is built around the core Growth Rebel moves: IGNITE ideas worth fighting for and RALLY people to make them real.

Drawing on Thomas Barta’s work with McKinsey leadership programs, global executive teams, and the Marketing Leadership Masterclass, this experience combines personal reflection, practical tools, business focus, and action planning.

Best for: high-potential leaders, commercial leaders, executive teams.

Duration: 4.5 days.

Agenda: personal purpose, growth opportunities, IGNITE and RALLY, bravery, leadership commitments.

Deliverables: a personal Growth Rebel purpose, a clear growth opportunity map, and an individual action plan.

Outcome: leaders with the purpose, bravery, and commitment to make growth happen.

The 12 Powers of a Marketing Leader

The challenge: empower the marketing team to lead growth with confidence.

Based on one of the world’s largest research studies of marketing leadership and the bestselling book The 12 Powers of a Marketing Leader, this workshop helps marketing professionals develop the leadership skills needed to create commercial impact. Participants learn how to work in the Value Creation Zone, lead upwards to influence senior decision-makers, and lead sideways to mobilize colleagues across the business.

Combining research, practical tools, and real business challenges, the workshop helps marketers become stronger business leaders—not just better marketers.

Best for: marketing professionals and leaders at every level, from emerging talent to senior executives.

Duration: half day, 1 day, or 1.5 days.
Agenda: the Value Creation Zone, leading upwards, leading sideways, commercial influence, leadership action planning.

Deliverables: a personal leadership assessment, practical influence tools, and an individual development plan.

Outcome: marketing leaders with the confidence, influence, and leadership skills to create greater business impact.

Take the next step

Send a message to explore which workshop will help your team make growth happen.