Tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers.

What makes or breaks marketing leaders? The ability to lead the growth agenda.

What are the challenges for marketers this year? Conor Byrne and Thomas explore.

Thomas shares his no-nonsense approach to building a successful brand and pricing strategy, and why too many marketers ignore established frameworks.

Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.

Listen to my latest podcast with Salesforce.

In this episode, we spoke about the marketing leadership research conducted for the book The 12 Powers of a Marketing Leader—he largest of it's kind. We had a chance to talk about why marketing executives are typically the first to be fired and what they can do to...

Learn how to shift the perception of marketing being seen as a cost-centre, how to build more trust with your stakeholders and how have a more successful marketing career.

When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the...

In this podcast with Mitch Noel, we cover what it takes for marketers to create more business impact and thrive in their careers.

How do we make marketers more influential?

Thomas talks about the fact that less than half of marketers are happy with their influence and career success.