When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the question: what makes an effective and successful marketing leader? This discussion and lessons learned can be applied regardless of your role in an organization.
Listen to the podcast here.
