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Podcast: It’s about leading, not doing

by Thomas Barta | Dec 6, 2016 | Podcasts

In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.

You can listen to the podcast here.

Marketing Thought Leadership Podcast
Marketing Thought Leadership Podcast

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