How do we make marketers more influential?
The podcast covers:
Marketing is all about the future.
Bridging the trust gap, power gap, and skills gap
The 12 Powers
- Mobilize your Boss – Big Issues, Deliver returns, Work only with the best
- Mobilize Colleagues – Hit Head and Heart, Walk the Halls, Go First
- Mobilize Team – Get the mix right, Cover them in Trust, Let the Outcome Speak
- Mobilize Yourself – Fall in Love with Your World, Know how You Inspire, Aim Higher
Mastering Digital Tools – Zooming in and Zooming out
You can listen to the podcast here:
