How do we make marketers more influential?

The podcast covers:

Marketing is all about the future.

Bridging the trust gap, power gap, and skills gap

The 12 Powers

• Mobilize your Boss – Big Issues, Deliver returns, Work only with the best
• Mobilize Colleagues – Hit Head and Heart, Walk the Halls, Go First
• Mobilize Team – Get the mix right, Cover them in Trust, Let the Outcome Speak
• Mobilize Yourself – Fall in Love with Your World, Know how You Inspire, Aim Higher

Mastering Digital Tools – Zooming in and Zooming out

You can listen to the podcast here: