Empowering Growth Leaders Since 2011
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Podcast: Getting your CEO to buy in
Jeff White and Thomas discuss how leaders can get buy-in at the top—and enjoy the journey.
1 Minute Marketing Leader #20: Unfollow the Bin-Fluencers
In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”
1 Minute Marketing Leader #18: Be the Chief Mood Officer
When you are leading a team, you are the Chief Mood Officer too.
1 Minute Marketing Leader #19: Show the fire in your eyes
To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.
1 Minute Marketing Leader #17: Be a dealer in hope
For almost every marketing project, you want other to change. You’ll need more than a story—but a good story helps.
1 Minute Marketing Leader #16: Start a movement
If you can’t tell people what to do, why not start a movement?
1 Minute Marketing Leader #15: As an emotional leader, communicate well
How to thrive in a rational world, when you are an emotional leader? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
1 Minute Marketing Leader: #14 Solve a problem
How to get promoted? How to land that next big project? There’s no silver bullet. Your best bet? Solve a real problem.
1 Minute Marketing Leader: #13 Find your work’s worth
Your best work has impact. It changes how people think. It alters how people behave. Does your work have impact? It’s a good question to ask—from time to time.
1 Minute Marketing Leader: #12 Side with the revenue camp
If you want to enjoy influence in any organization, you have to stand for what matters. In many firms, that’s profitable revenue—like it or not.
Forbes CMO Leadership Talk: Boutros Boutros, Emirates
For my Forbes CMO column, I sat down with Emirates’ marketing head Boutros Boutros. Together with his team Boutros has built one of the world’s most admired airline brands. Here are three nuggets you might find interesting:
1 Minute Marketing Leader: #11 Find real customer insights
Most customer insight research goes unread, unvalued, unused. That’s a pity. Time to end the waste.
1 Minute Marketing Leader: #10 Beware of the buzzwords
Buzz can be good. Buzzwords rarely are. PS: if in doubt, try “customers”, “revenue”, “profit”
1 Minute Marketing Leader: #09 Tackle big issues
When people cut your budgets, when people don’t put you on that meeting agenda, the reason is often simple. They don’t believe your work is tackling a big issue.
1 Minute Marketing Leader: #08 Get inside the V Zone
If you want power in any organization, you must serve both customers AND the company. We call this: working inside the Value Creation Zone. Or V Zone for short.
1 Minute Marketing Leader: #07 Know WHY to be brave
How to brave? You can—but there’s a trick. Bravery is purpose minus fear.
1 Minute Marketing Leader: #06 LEAD marketing
What is marketing leadership? What matters most for marketers’ business success? Marketing and change leadership skills!
1 Minute Marketing Leader: #05 Ditch your job description
Is your job description right? I bet it’s not. What’s my real job? The answer to this question may not in your job description. It’s in your mind, it’s in your heart
1 Minute Marketing Leader: #04 Bridge the skills gap
Do you have all the skills you need? The answer is probably no. And that’s ok.
Forbes CMO Leadership Talk: Greg Lyons, PepsiCo
Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America and I spoke about marketing leadership and empathy.
Time For A Reset: Podcast
Paul Frampton and Thomas talk about bravery, leadership—and why it’s time to reset.
1 Minute Marketing Leader: #03 Bridge the Power Gap
No matter how high you rise, you will always be facing a power gap. Don’t fight it. Set a new goal: Learn to mobilize all the people who can say “no”
1 Minute Marketing Leader: #2 Bridge the trust gap
When your job the about the future, accept you will always face a trust gap. Don’t be angry. Instead, bring people along. Help them understand why your ideas matter.
1 Minute Marketing Leader: #1 Win as a marketer
In collaboration with The Marketing Society I have produced this new series: The 1 Minute Marketing Leader. I hope you’ll enjoy this!
The Whole Marketer: Podcast
Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.
Forbes CMO Leadership Talk: Virginie De Beco, Sennheiser
For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie.
Forbes CMO Leadership Talk: Ellie Norman, Formula 1
Recently I sat down with Formula 1 CMO Ellie Norman to talk about the F1 transformation, and what happened to the famous lycra Grid Girls.
The time for marketing is now (again)
For marketers, a massive window for change has just opened—and the prize is big.
How will life look after the crisis?
Marketers are facing a major problem. Post-virus, how will markets change? What are the trends?
Never let a good crisis go to waste
Making change happen is tough. New products? Too risky. Agile working? Maybe next year. Better digital tools? We’ll look into it. Why change when life is good?
