In this new podcast with Jeff White and the crew at Kula Ring, we discussed how leaders can get buy-in at the top—and enjoy the journey. You can listen to it here.
BY THOMAS BARTA
About Experience the keynote from the world's largest ever study on marketers' success. Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced...
For my Forbes CMO column, I sat down with Emirates’ marketing head Boutros Boutros. Together with his team Boutros has built one of the world’s most admired airline brands. Here are three nuggets you might find interesting:
Covid 19, digital revolution, sustainability, purpose—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest ever study on brave customer leadership. Find out how everybody can find their moment to be brave!
I sat down with Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America. We spoke about marketing leadership and empathy. He also talks the moving lessons he had learned from his wife, weeks before she died.
Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.
Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.
What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.
How to grow a business in times of rapid change and market disruption? Thomas Barta provides a radical perspective: make everybody inside the firm a customer leader.
Recently I sat down with Formula 1 CMO Ellie Norman to talk about the F1 transformation, and what happened to the famous lycra Grid Girls.
What makes a successful CMO? This time I spoke with Katharyn White, Senior Vice President and CMO of IT services giant, T-Systems.
For my Forbes column I sat down with Mika Yamamoto, who left her mark at firms like Amazon, Microsoft and Adobe, to talk about what matters for marketing leadership success. Here's a summary (you...
I thought I'll copy you in on this Forbes interview I recently did with Drew Neisser, author of the book The CMO’s Periodic Table and host of the CMO podcast Renegade Thinkers Unite....