Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.
BY THOMAS BARTA
For my Forbes CMO column, I sat down with Emirates’ marketing head Boutros Boutros. Together with his team Boutros has built one of the world’s most admired airline brands. Here are three nuggets you might find interesting:
Everybody inside an organization can be brave. In fact, for success, executives have to be brave. Not always—but when it matters. This inspirational keynote builds on my latest global research, involving over 1,000 marketing and business executives, on what makes for a successful brave leader. The talk helps people realize: In business, bravery is more than a buzzword—it’s powerful, and it’s possible.
I sat down with Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America. We spoke about marketing leadership and empathy. He also talks the moving lessons he had learned from his wife, weeks before she died.
Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.
Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.
What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.
Why do so many firms struggle to innovate? What’s the hurdle? Too many executives feel tied to their job descriptions. Job descriptions, in many firms, have become job restrictions. It’s time to fight back and ask the most important question: what’s your real job?
Recently I sat down with Formula 1 CMO Ellie Norman to talk about the F1 transformation, and what happened to the famous lycra Grid Girls.
What makes a successful CMO? This time I spoke with Katharyn White, Senior Vice President and CMO of IT services giant, T-Systems.
For my Forbes column I sat down with Mika Yamamoto, who left her mark at firms like Amazon, Microsoft and Adobe, to talk about what matters for marketing leadership success. Here's a summary (you...
I thought I'll copy you in on this Forbes interview I recently did with Drew Neisser, author of the book The CMO’s Periodic Table and host of the CMO podcast Renegade Thinkers Unite....