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BY THOMAS BARTA

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Keynotes / Interviews
Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

About Experience the keynote from the world's largest ever study on marketers' success.  Blockbusters like the Sony Playstation and KFC vegan chicken only exist because brave leaders have convinced...

Keynote: When is your moment (to be brave)?

Keynote: When is your moment (to be brave)?

Covid 19, digital revolution, sustainability, purpose—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest ever study on brave customer leadership. Find out how everybody can find their moment to be brave!

Time For A Reset: Podcast

Time For A Reset: Podcast

Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.

The Whole Marketer: Podcast

The Whole Marketer: Podcast

Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.

Sennheiser CMO Virginie De Beco: “Be You!”

Sennheiser CMO Virginie De Beco: “Be You!”

What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.

Keynote: Customer Freak

Keynote: Customer Freak

How to grow a business in times of rapid change and market disruption?  Thomas Barta provides a radical perspective: make everybody inside the firm a customer leader.

Do fewer things, well

Do fewer things, well

For my Forbes column I sat down with Mika Yamamoto, who left her mark at firms like Amazon, Microsoft and Adobe, to talk about what matters for marketing leadership success. Here's a summary (you...