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TryThis-blog

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BY THOMAS BARTA

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Keynotes / Interviews
Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Keynote: When is your moment (to be brave)?

Keynote: When is your moment (to be brave)?

Everybody inside an organization can be brave. In fact, for success, executives have to be brave. Not always—but when it matters. This inspirational keynote builds on my latest global research, involving over 1,000 marketing and business executives, on what makes for a successful brave leader. The talk helps people realize: In business, bravery is more than a buzzword—it’s powerful, and it’s possible.

Time For A Reset: Podcast

Time For A Reset: Podcast

Paul Frampton runs one of the most fun leadership and marketing podcasts, titled “Time for a Reset”. We had lot’s to talk about. Bravery, leadership—and why it’s time to reset some of the thinking in modern marketing.

The Whole Marketer: Podcast

The Whole Marketer: Podcast

Abby Dixon of the Whole Marketer Podcast and I spoke about knowing how to influence, having a dream and building credibility.

Sennheiser CMO Virginie De Beco: “Be You!”

Sennheiser CMO Virginie De Beco: “Be You!”

What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.

Keynote: Ditch your job description

Keynote: Ditch your job description

Why do so many firms struggle to innovate? What’s the hurdle? Too many executives feel tied to their job descriptions. Job descriptions, in many firms, have become job restrictions. It’s time to fight back and ask the most important question: what’s your real job?

Do fewer things, well

Do fewer things, well

For my Forbes column I sat down with Mika Yamamoto, who left her mark at firms like Amazon, Microsoft and Adobe, to talk about what matters for marketing leadership success. Here's a summary (you...