by Thomas Barta | Jul 26, 2012 | CMO Central
As the voice of the consumer in the executive suite, today’s CMO must drive customer orientation and innovation, build bridges and bring skills. Few experts know CMOs and their companies better than executive search consultants specialized in marketing. These experts...
by Thomas Barta | Feb 23, 2012 | CMO Central
A new study shows that the CMO role is now becoming an essential function in companies, but there is still a long way to go to achieve influence and control. Spurring CMOs on to take charge! At senior executive level in many firms, CMOs still have to prove...
by Thomas Barta | Jan 22, 2012 | CMO Central
What are the challenges facing CMOs? What are their worries? What ideas are available to help with these? IBM has news. Once again, ‘Big Blue’ has lived up to its nickname: in the company’s first study of this kind, IBM consultants asked over 1,700 CMOs in 64...
by Thomas Barta | Jan 2, 2012 | Marketing Leadership
Between 2008 and 2010, companies with more diverse top teams were also top financial performers. That’s probably no coincidence. There are many reasons companies with more diverse executive teams should outperform their peers: fielding a team of top executives with...
by Thomas Barta | Oct 22, 2011 | CMO Central
A recent US study has caused a stir: firms with a CMO on the management team are not more successful than firms without a CMO. Do we need CMOs? CMOs now need to prove their worth. (This is my first ever public blog post as Managing Director & Founder of the...
