Borrowed opinions won’t make you smarter.

The internet gave everyone a voice. If you want to write a blog that 100,000 people read, you can. If you want to host a podcast that 100,000 people listen to, you can.

That is the good news.

The internet also gave a voice to people with inflated egos, shaky facts, and a good camera. They call themselves influencers. But if you look closer, many of their “facts” belong in the bin.

I call them BinFluencers.

BinFluencers create clutter and drown out the voices worth listening to. To get clicks, they need volume—five, ten, twenty hot takes every week. Every message has to feel fresh and surprising. But fresh and surprising aren’t the same as true.

You’ve heard these:
“Customer experience is the new currency!” Maybe. But tell that to the millions who line up for stripped-back service from Frontier and Ryanair just to save twenty bucks. Experience matters—until you ask people to pay for it.

“NFTs will change everything!” Really? For a while, every brand seemed to need its own NFT collection—digital collectibles recorded on a blockchain. When the market cooled, the gimmicks disappeared. That rare tennis-ball NFT you bought for hundreds now trades for twenty-five dollars.

If you take advice from a BinFluencer shouting market “truths” on TikTok, then repeat those ideas without thinking, you become a chatbot. Chatbots don't build new things. Chatbots repeat—until one day they're replaced by a better chatbot.

When your truth is borrowed, pressure breaks it. When your truth is earned, pressure makes it stronger.

Unfollow the BinFluencer crowd.

Learn from everyone. But believe only what survives your own thinking.