Empowering Growth Leaders Since 2011
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Digital marketing: No need to be a high flier
Digital media and systems determine future marketing. Many leaders in marketing are worried about the changes. Yet you do not need to be a digital high flier to occupy this position. Three steps to get on top of digitization.
Insurance marketing: Springboard or career break?
Egon Zehnder: Can a management position in insurance marketing act as a springboard for a career leading to the top? Egon Zehnder International took a deeper look.
Customer focus matters most for growth
McKinsey: It takes a mix of talent to pursue a variety of growth strategies simultaneously. Companies looking for growth should focus on leaders with a capacity to understand customers’ evolving needs.
Egon Zehnder: The CMO, architect of consumer centricity
Egon Zehnder: Markets are merging; smart, self-confident consumers are sharing their views. As the voice of the consumer in the executive suite, today’s CMO must drive customer orientation and innovation, build bridges and bring skills.
CMO 2.0
A new study shows that the CMO role is now becoming an essential function in companies, but there is still a long way to go to achieve influence and control. Spurring CMOs on to take charge!
Future CMO challenges
What are the challenges facing CMOs? What are their worries? What ideas are available to help with these? IBM brings us the latest.
Is there a payoff from top-team diversity?
McKinsey: Between 2008 and 2010, companies with more diverse top teams were also top financial performers. That’s probably no coincidence.
Do firms need CMOs?
A US study has caused a stir: firms with a CMO on the management team are not more successful than firms without a CMO. Do we need CMOs? CMOs now need to prove their worth.
