Resources for you
Hi! It was a pleasure to meet you during the Fellowship Leadership Journey. On this page, I have pulled together several resources you'll find useful as you are embarking on the next part of your journey.
If I can help with anything, feel free to reach out.
Fellowship readings
Residential I
Why you can do this (Fellowship lecture document)
Why effective leaders must manage up, down, and sideways (McKinsey Quarterly)
From CMO to CEO: The Route to the Top (Spencer Stuart: Insights and advice from CEOs who have made the transition)
It starts with the CEO - Egon Zehnder study on CEO success and attitudes (2021)
Residential III
CEO Onboarding Workbook - My personal collection of frameworks and practical tools to help you get traction fast in a new role (please don't share this). If you like to discuss details, feel free to reach out any time.
Letter to a newly appointed CEO (inspirational memo by former McKinsey MD Ian Davis)
The changing nature of board engagement (McK Quarterly)
Building a forward looking board (McK Quarterly)
Marketing Leadership Test
Are you leading a team? Ask them to take this free test to find their personal marketing leadership preferences
The Marketing Leadership class
Preferred Fellows rate: - €200 / ∼US$ 230 off. Please message us to book.
Syl and I mentioned to you the Marketing Leadership Masterclass. It's currently the #1 leadership class for marketers. Your team gets special access.
In a 12 week sprint, participants learn the key tools of marketing leadership: getting buy-in at the top, mobilizing other departments to act, finding their own style to inspire internally as a marketer. All bitesize, paced, and as part of a live peer group. But don't hear it from us—check out what participants have to say.
The class is most powerful when many team members join. In fact, numerous Fellows have included the class as part of their marketing learning journeys. The upside? People speak the same language and step up together. It's also a very cost effective training. We are happy to connect with you and your learning team to make this happen.
Questions? Syl and I are more than happy to set up a discussion or show you around.
"Built on the world’s largest studies on marketers’ success, the Marketing Leadership Masterclass gives your team members the complete toolkit to build their influence and boost their career."
12 Powers Team-Training (... almost free)
If budgets are in the way of an in-depth marketing leadership training for your team, here's a great way to make a start. In The 12 Powers of a Marketing Leader, we have written up the most important principles of marketing leadership—together with many tips and tricks. You could easily compile your training by:
- Get each team member a book
- As your team to take the free marketing leadership test
- For 6 weeks, each week, select 3 or 4 questions from a chapter you find most important (e.g. mobilizing colleagues or finding the Value Creation Zone)
- Ask your team members to answer the questions
- Get together as a team to discuss and compare notes
These discussions are powerful! People learn from each other—and you'll learn where your team is at.
Let me know if you need any help with running this—delighted to have a conversation.
Our two distributors can offer you preferential bulk rates:
- Europe & World: CBL Distribution, Alex Robertson, alexr@cbldistributionltd.co.uk
- Americas & World: Porchlight (order form)
Free Marketing Leadership Readings
