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BY THOMAS BARTA

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Marketing leadership test. Find your strengths

What are your marketing leadership strengths?

Leading Marketing isn’t the same as doing Marketing. In the world’s largest marketing leadership study, we have found: leading marketing is a 360-degree task. The world’s most successful marketers know how to mobilize bosses, peers, teams and themselves.

Based on our large-scale global research, we have created this little test. If you honestly answer the following questions, you’ll get a quick read on your marketing leadership strengths.

Take the marketing leadership test now!

The Marketing Leadership Test

Please choose the statement that best describes you

Please choose
Prioritizes activities that create maximum returns
Knows how his or her behavior inspires others

Correct!

Wrong!

Please choose
Develops own/team skills to best fit the organization's needs
Knows what to strive for in his or her life, his or her career, and his or her profession

Correct!

Wrong!

Please choose
Encourages team members to take on larger responsibilities
Knows his or her dreams, fears, strengths, and weaknesses well

Correct!

Wrong!

Please choose
Delivers the highest possible returns for the organization
Knows how to mobilize colleagues/clients throughout the organization

Correct!

Wrong!

Please choose
Focuses on generating the highest returns for the organization
Has strong subject matter knowledge (markets, products, services, etc.)

Correct!

Wrong!

Please choose
Mobilizes colleagues/clients with an inspiring vision
Works with the best external experts (independent of location)

Correct!

Wrong!

Please choose
Shows clear aspirations for the business, the own career, the own life
Drives change by telling stories that capture hearts and minds

Correct!

Wrong!

Please choose
Aligns with key stakeholders on the organization’s top priorities
Is acting (rather than just talking) to achieve the organization's top priorities

Correct!

Wrong!

Please choose
Shares an inspiring vision to help colleagues/clients overcome limitations
Can tolerate mistakes made by team members who take the initiative

Correct!

Wrong!

Please choose
Focuses resources on activities with the highest returns
Ensures the own/the team's goals reflect the organization's top priorities

Correct!

Wrong!

Please choose
Impresses others with expertise
Walks the hallways to mobilize colleagues/clients

Correct!

Wrong!

Please choose
Ensures the own/the team’s skills match the organization’s needs
Takes visible action to help the organization achieve its goals

Correct!

Wrong!

Please choose
Visibly acts to help the organization achieve its top priorities
Knows how his or her mindset and behavior inspire others

Correct!

Wrong!

Please choose
Is a real expert in his or her field
Aligns own/team goals with the organization's top priorities

Correct!

Wrong!

Please choose
Uses powerful techniques to get colleagues/clients to change
Makes sure the own/the team's rewards reflect the organization’s priorities

Correct!

Wrong!

Please choose
Is happy to delegate tasks
Has agreed with key stakeholders on what matters most for the organization

Correct!

Wrong!

Please choose
Develops the own/the team's skills to fit the organization's priorities
Considers both customer/client needs AND the organization's needs

Correct!

Wrong!

Please choose
Has set a clear vision for his or her life, his or her career, and the market
Focuses on the organization’s top priorities

Correct!

Wrong!

Share the quiz to show your results !

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Your Marketing Leadership Strengths

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Paddy Barwise and I hope you found this little test useful!

About the marketing leadership test

What makes a marketer successful? To find out, London Business School Professor Patrick Barwise and I conducted the world’s largest marketing leadership study (The Marketers’ DNA). We surveyed 1,232 senior executives from over 80 countries. With the help of INSEAD Business School, we also analyzed data from one of the world’s largest 360-degree databases. In total our study involved over 68,000 executive assessments (all details are in our book The 12 Powers of a Marketing Leader). This test uses statements from our research that best describe the four important marketing leadership dimensions. It’s not a perfect test—but it will give you a good steer on your strengths.

03/03/2021

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, Owner: (Registered business address: Germany), processes personal data only to the extent strictly necessary for the operation of this website. All details in the privacy policy.