“Who should lead our digital marketing transformation?” Many CEOs are looking for leaders to move the company’s marketing into the future. Too often, however, top marketers don’t make it onto the CEO shortlist because they’ve fallen into a digital CMO trap. It doesn’t have to be like this.

Consumers’ lives wouldn’t be the same without Diet Coke, the Swiffer, or Red Bull. CEOs would certainly miss telling the success stories behind how these brands were created and marketed. But the real key behind many successful products is innovation. And to truly innovate, marketing teams need constructive conflict.

How to claim your marketing seat at the company’s top table? Many marketers work hard but struggle to cut through internally. Why? Because they don’t tackle issues that really matter for the CEO. Don’t let that happen to you.

How to find the time to get closer to your customers? Meeting customers is a great source of insight. Too busy? You may have more time than you think.

Seventy one percent of CMOs have strong top- and bottom-line impact, but over half are struggling in their careers. Better leadership skills would up the career prospects of many marketers. For our new book The 12 Powers of a Marketing Leader, Patrick Barwise and I...

Inspiring people starts with one person: yourself. If you have the spark of inspiration, you can inspire others. That’s the key.

Millions of marketers master the famous 4Ps of marketing: product, price, place and promotion. But if you’re a marketing executive, you won’t get very far without also tackling the 4Ps of marketing leadership: productivity, purpose, pull and power.

There’s no doubt a company can survive the digital revolution intact without expertise–a la Steve Wozniak. At the same time, however, there is a need for marketing leaders to see the big picture and develop strong leadership skills–a la Steve Jobs. So how can marketing leaders gain more influence?

Digital media and systems determine future marketing. Many leaders in marketing are worried about the changes. Yet you do not need to be a digital high flier to occupy this position. Three steps to get on top of digitization.