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Podcast: Getting your CEO to buy in

Podcast: Getting your CEO to buy in

How could you get traction inside the C-Suite? How could you get the CEO to listen? In this new podcast with Jeff White and Carman Pirie at The Kula Ring, we discussed how leaders can get buy-in at the top—and enjoy the journey. You can listen to it here.

1 Minute Marketing Leader #17: Be a dealer in hope

1 Minute Marketing Leader #17: Be a dealer in hope

As a leader, you are a dealer in hope, Napoleon was quoted saying. For almost every marketing project, you want others to change. Customers. Colleagues. Clients. Perhaps people love your idea. Perhaps they are afraid. Your best bet: give people hope. You'll need more...

1 Minute Marketing Leader #16: Start a movement

1 Minute Marketing Leader #16: Start a movement

If you can't tell people what to do, why not start a movement? More satisfied customers, new products, higher growth: no matter what your agenda is, you can't go it alone. You need colleagues, peers, clients to play along. Movements often start when first followers...

1 Minute Marketing Leader: #14 Solve a problem

1 Minute Marketing Leader: #14 Solve a problem

How to get promoted? How to land that next big project? There's no silver bullet. Your best bet? Solve a real problem. Some people climb the ladder because it's their turn (wait long enough and HR will do it). Some people have friends who take care of their careers....

Podcast: 10 minutes for bravery

Podcast: 10 minutes for bravery

To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society's editor Michael Piggott to discuss in a podcast why company rules stand in the way of better marketing—and why marketers must now be brave. This podcast is...