Podcast: Getting your CEO to buy in
How could you get traction inside the C-Suite? How could you get the CEO to listen? In this new podcast with Jeff White and Carman Pirie at The Kula Ring, we discussed how leaders can get buy-in at the top—and enjoy the journey. You can listen to it here.
1 Minute Marketing Leader #20: Unfollow the Bin-Fluencers
In Marketing there's a lot of "fake news". Find your own truths. Unfollow the "Bin-Fluencers." The internet is great. If you want to write a blog that 100,000 people read, you can. But the internet is also great for people who share half-truths—with a really good...
1 Minute Marketing Leader #18: Be the Chief Mood Officer
When you are leading a team, you are the Chief Mood Officer too. Is your team's mood is bad? It's probably because of you. Is your team's mood is great? It's probably because of you. Don't just think of the task. Think about how you want the team to feel—and set the...
1 Minute Marketing Leader #19: Show the fire in your eyes
Let's face it: in your job, you have little formal power. In fact, most people have little formal power—presidents included. You simply can't tell others what to do. But you can inspire people to follow you. These days, everybody talks about inspiration. There are...
1 Minute Marketing Leader #17: Be a dealer in hope
As a leader, you are a dealer in hope, Napoleon was quoted saying. For almost every marketing project, you want others to change. Customers. Colleagues. Clients. Perhaps people love your idea. Perhaps they are afraid. Your best bet: give people hope. You'll need more...
1 Minute Marketing Leader #16: Start a movement
If you can't tell people what to do, why not start a movement? More satisfied customers, new products, higher growth: no matter what your agenda is, you can't go it alone. You need colleagues, peers, clients to play along. Movements often start when first followers...
1 Minute Marketing Leader #15: As an emotional leader, communicate well
How to thrive in a rational world—as an emotional leader? Our global research shows: marketers are more emotional than other leaders. They can see the bigger picture. They can understand connections. They love to create desire! In a rational world, being emotional can...
1 Minute Marketing Leader: #14 Solve a problem
How to get promoted? How to land that next big project? There's no silver bullet. Your best bet? Solve a real problem. Some people climb the ladder because it's their turn (wait long enough and HR will do it). Some people have friends who take care of their careers....
1 Minute Marketing Leader: #13 Find your work’s worth
Your best work has impact. It changes how people think. It alters how people behave. Does your work have impact? It's a good question to ask—from time to time. There are many ways to measure impact. Happiness, greater good, sustainability, likes, clicks. The list is...
1 Minute Marketing Leader: #12 Side with the revenue camp
If you want to enjoy influence in any organization, you have to stand for what matters. In many firms, that's profitable revenue—like it or not. Just think about it: what's on a typical CEOs mind? For many, it's revenue, cost, strategy, and perhaps the organization....
Podcast: 10 minutes for bravery
To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society's editor Michael Piggott to discuss in a podcast why company rules stand in the way of better marketing—and why marketers must now be brave. This podcast is...
Forbes CMO Leadership Talk: Boutros Boutros, Emirates
For my Forbes CMO column, I sat down with Emirates' marketing head Boutros Boutros. Together with his team Boutros has built one of the world's most admired airline brands. I wanted to know what Boutros has learned as a leader during the last 12 months (of a...