How to thrive in a rational world—as an emotional leader? Our global research shows: marketers are more emotional than other leaders. They can see the bigger picture. They can understand connections. They love to create desire! In a rational world, being emotional can be hard. The answer? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.

1 Minute Marketing Leader #20: Unfollow the Bin-Fluencers
In Marketing there’s a lot of “fake news”. Find your own truths. Unfollow the “Bin-Fluencers.”