How to thrive in a rational world—as an emotional leader? Our global research shows: marketers are more emotional than other leaders. They can see the bigger picture. They can understand connections. They love to create desire! In a rational world, being emotional can be hard. The answer? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
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1 Minute Marketing Leader #15: As an emotional leader, communicate well
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By Thomas Barta
Last updated: August 05, 2021