How to thrive in a rational world—as an emotional leader? Our global research shows: marketers are more emotional than other leaders. They can see the bigger picture. They can understand connections. They love to create desire! In a rational world, being emotional can be hard. The answer? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
When you are leading a team, you are the Chief Mood Officer too.