How to thrive in a rational world—as an emotional leader? Our global research shows: marketers are more emotional than other leaders. They can see the bigger picture. They can understand connections. They love to create desire! In a rational world, being emotional can be hard. The answer? Don’t change what you are best at. Instead, try and tweak your communication to fit the audience.
To inspire others, you have to be inspired yourself first. Inspired by a dream. Inspired by a goal. Inspired by things you care about.