1 Minute Marketing Leader #16: Start a movement

If you can't tell people what to do, why not start a movement? More satisfied customers, new products, higher growth: no matter what your agenda is, you can't go it alone. You need colleagues, peers, clients to play along. Movements often start when first followers join a trailblazer. The moment good news spreads, more people will join—and the change begins. Here is #16 of the 1 Minute Marketing Leader series.