If you can't tell people what to do, why not start a movement?

More satisfied customers, new products, higher growth: no matter what your agenda is, you can't go it alone. You need colleagues, peers, clients to play along. Movements often start when first followers join a trailblazer. The moment good news spreads, more people will join—and the change begins.

Here is #16 of the 1-Minute Marketing Leader series.

Do you want to develop these—and many more—growth skills? Consider the Marketing Leadership Masterclass.