1 Minute Marketing Leader #16: Start a movement

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By Thomas Barta
Last updated: August 18, 2021

If you can’t tell people what to do, why not start a movement?

More satisfied customers, new products, higher growth: no matter what your agenda is, you can’t go it alone. You need colleagues, peers, clients to play along. Movements often start when first followers join a trailblazer. The moment good news spreads, more people will join—and the change begins.

Here is #16 of the 1 Minute Marketing Leader series.

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