What is marketing leadership?
Welcome to my 1 Minute Marketing Leader series. Practical tips from the world’s largest studies on marketers’ success.
Doing marketing isn’t the same as leading marketing.
We’ve conducted the world’s largest marketing leadership study, with over 68,000 assessments, of leaders from over 8 countries. What mattered most for business success? Marketing leadership skills.
But what does marketing leadership actually mean? It’s more than you think. Of course you and your team need great marketing skills. But even more importantly, you need to mobilize the many people that don’t report to you! Your bosses, to get the priorities and budgets you need. Your colleagues or clients, who are facing the customers you want to make happy. And yourself, so you keen going and inspire people.
Leading marketing means leading in 360 degree.
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You can watch all 1 Minute Marketing Leader videos here.
