1 Minute Marketing Leader: #04 Bridge the skills gap

Do you have all the skills you want?

Welcome to my series of practical 1-minute leadership tips for marketers—from the world’s largest studies on marketers’ success.

#4 Bridge the skills Gap

The answer is probably no. And that’s ok.

This world is full of innovation. Marketing, medicine, law, not a single day goes by without a new tool, a new technique.

But here’s the flip side: can’t know it all. I’ve seen people come back from conferences look into the mirror, and pull a face like this: shocked! “I don’t know it all anymore” And loose confidence.

TryThis >>

Break the cycle. Don’t try and keep up with everything. Keep up with what matters. Ask yourself: How does my company, how does my client really create value? How could I help create more value? Then, find the best tools. And too often, the answer isn’t: virtual reality, AI, or the latest app. Don’t waste your time building skills that look good. Pick the few skills that matter.

To watch all episodes please see here.


You might also like

Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Send me the details

Want to know more? Get the full brochure and the course calendar. We'll also give you access to a sample session and updates about this and coming classes.

We genuinely care about protecting your data. Read more in our privacy policy 

Thank you! We have just sent you the information. Please check your email (and SPAM folder too)