How to get promoted? How to land that next big project? There's no silver bullet. Your best bet? Solve a real problem.

Some people climb the ladder because it's their turn (wait long enough and HR will do it). Some people have friends who take care of their careers. Nice. Perhaps you can hope for the same. But hope is not a strategy. Your biggest chance for the next step is solving a problem. Make the case for how you can help the firm. Make a plan. Then ask: can I lead this.

Here comes #14 of the 1-Minute Marketing Leader series.

Do you want to develop these—and many more—growth skills? Consider the Marketing Leadership Masterclass.