Who thrives? The people who have more than just ideas. The people who figure out how to make stuff happen, how to mobilize people, how to ship.
A few days ago, I sat down with Rusty Pepper for a podcast on the power of leadership in marketing. You can listen to it here.
PS: Looking for X-mas gifts? The 12 Powers of a Marketing Leader bulk deal is back! Until Dec 15, my publisher will shave 40% off your bill for 25 or more copies. Do you want to train your team in marketing leadership? Get a copy for each member. Then, ask everybody to answer 10 of the learning questions you select (each chapter has them). It’s the fastest way to get a whole team up to speed. Here’s your opportunity.