Complete this sentence about the future

It all started in 2020. The world was just beginning to grapple with a pandemic. Shops and schools had to close. Events were cancelled. Firms asked people to work from home. Global travel ground to a halt. People had to completely change the way they worked, interacted, and connected.

This was the advent of …

, a completely new way of …

, by …

Even as things gradually went back to normal, the innovation was there to stay.

Innovation happens through creative accumulation. That’s continuous improvement based on research and experience. Or it happens through creative destruction, in response to uncertainty or crisis.

Creative accumulation leads to better things. Creative destruction leads to new things. One isn’t better than the other. Both innovations matter.

Is now the time for yours?


You might also like

Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Send me the details

Want to know more? Get the full brochure and the course calendar. We'll also give you access to a sample session and updates about this and coming classes.

We genuinely care about protecting your data. Read more in our privacy policy 

Thank you! We have just sent you the information. Please check your email (and SPAM folder too)