TryThis-blog

TryThis
.Blog

BY THOMAS BARTA

The_12_Powers_of_A_Market_Leader_Small

Complete this sentence about the future

It all started in 2020. The world was just beginning to grapple with a pandemic. Shops and schools had to close. Events were cancelled. Firms asked people to work from home. Global travel ground to a halt. People had to completely change the way they worked, interacted, and connected.

This was the advent of …

, a completely new way of …

, by …

Even as things gradually went back to normal, the innovation was there to stay.

Innovation happens through creative accumulation. That’s continuous improvement based on research and experience. Or it happens through creative destruction, in response to uncertainty or crisis.

Creative accumulation leads to better things. Creative destruction leads to new things. One isn’t better than the other. Both innovations matter.

Is now the time for yours?

13/03/2020

Please consider signing up

Get exclusive insights from one of the world's top marketing leadership experts

You might also like