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Marketing Leadership Research
The number one reason why marketers fail
When marketers fail, both they and their organizations suffer. Yet many marketing officers still haven’t built the key foundation for success: alignment with the CEO. That’s perplexing.
Why effective leaders must manage up, down, and sideways
New research shows: successful executives know how to lead their bosses and colleagues.
Marketing career success: 5 enduring secrets
The best marketers are masters of branding, pricing and communication. But pulling off a great marketing career is a whole other story
5 facts about marketing every CEO (and CMO) needs to know
Even decades after leadership thinker Peter Drucker said his famous sentence “the business enterprise has two–and only two–basic functions: marketing and innovation” there’s still a—surprisingly lively—debate as to whether marketing’s (and marketers’) role should be exalted. Here are five research-backed facts that prove all marketing skeptics wrong. Marketing and CMOs are crucial for company success! Full stop.
Insurance marketing: Springboard or career break?
Egon Zehnder: Can a management position in insurance marketing act as a springboard for a career leading to the top? Egon Zehnder International took a deeper look.
Customer focus matters most for growth
McKinsey: It takes a mix of talent to pursue a variety of growth strategies simultaneously. Companies looking for growth should focus on leaders with a capacity to understand customers’ evolving needs.
Is there a payoff from top-team diversity?
McKinsey: Between 2008 and 2010, companies with more diverse top teams were also top financial performers. That’s probably no coincidence.
