Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Earlier, I had the honor to work with a conference organizer who dared. Together with health experts, safety teams, and a rule-obeying audience, they successfully put on what everybody is now longing for: a safe, real meeting.

I hope you’ll enjoy this short keynote clip:


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