Podcasts Archives https://thomasbarta.com/category/marketing-leadership-podcasts/ Global Expert in Marketing Leadership and Business Growth Thu, 02 Apr 2026 08:19:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://thomasbarta.com/wp-content/uploads/2025/07/cropped-thomas-barta-favicon-2-32x32.png Podcasts Archives https://thomasbarta.com/category/marketing-leadership-podcasts/ 32 32 Growth Colony podcast: If AI had the answer, what’s your question? https://thomasbarta.com/growth-colony-podcast-if-ai-had-the-answer-whats-your-question/ Tue, 17 Dec 2024 07:46:20 +0000 https://thomasbarta.com/?p=22864 What makes or breaks marketing leaders? The ability to lead the growth agenda.

I recently joined Vinnie Romano's Growth Colony podcast to talk marketing leadership. Three insights we've covered:

1. AI can’t lead change—you can. AI is a powerful tool for efficiency, analysis, and perhaps creativity, but leadership? That’s human. Building trust, influencing the C-suite, and driving customer-focused strategies still come down to you.

2. Trust comes from impact. To earn a seat at the table, you need to speak the CEO’s language: results, not jargon. Show how marketing contributes to business outcomes.

3. Courage is non-negotiable. Leading change means pushing boundaries. Resistance will come—but bold, smart actions get noticed.

To help marketers navigate this, I shared the CORE-DARE model during the Growth Colony podcast:
• CORE: Focus on what truly matters to the business.
• DARE: Take bold actions that drive real change.

Marketing leadership is about leading growth—or else.

Listen to the full Growth Colony podcast episode here: https://pod.co/growthcolony/thomas-barta

]]> Podcast: Marketing Leadership Powers https://thomasbarta.com/new-podcast-marketing-leadership-powers/ Tue, 06 Jun 2023 13:54:22 +0000 https://thomasbarta.com/?p=19534 What are the challenges for marketers this year? Recently, I had the great pleasure to discuss with Conor Byrne on his "That's What I Call Marketing"-podcast. Enjoy!

Play the podcast here:

]]> Podcast: Getting your CEO to buy in https://thomasbarta.com/getting-your-ceo-to-buy-in-new-podcast/ Thu, 10 Feb 2022 07:59:50 +0000 https://thomasbarta.com/?p=19063 How could you get traction inside the C-Suite? How could you get the CEO to listen? In this new podcast with Jeff White and Carman Pirie at The Kula Ring, we discussed how leaders can get buy-in at the top—and enjoy the journey. You can listen to it here. ]]> The Whole Marketer: Podcast https://thomasbarta.com/the-whole-marketer-podcast/ Fri, 12 Mar 2021 07:00:00 +0000 https://thomasbarta.com/?p=13741 Why marketers must behave a bit more like the finance department.

 

A few days ago I had the pleasure to meet Abby Dixon of the Whole Marketer Podcast to chat about practical marketing leadership challenges facing today’s marketer. We spoke about the 12 Powers of a Marketing Leader, including knowing how to influence, having a dream and building credibility. I hope you'll enjoy this recording!

 

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