1 Minute Marketing Leader: #05 Ditch your job description

Is your job description right? I bet it’s not.

Welcome to my series of practical 1-minute leadership tips for marketers—from the world’s largest studies on marketers’ success.

#5 Ditch your job description

When Morris Viteles invented the job description in 1920, firms could finally hire, train, and pay people in exactly the same way, time and time again.

But too often, the job description stands in the way. P&G recently millions of ineffective social media dollars, their marketing team would have spent, because their job description told them. I once promoted my paper towel brand, instead of advising my company to get out of this hopeless market. Because my job description said “do marketing”.

Your job description works, under one condition: What customers want doesn’t change. That’s a phantasy.

TryThis >>

Ask yourself: What’s my real job? The answer to this question may not in your job description. It’s in your mind, it’s in your heart (or in some boring reports that hold the truth). And once you find it, ditch your job description, and do what’s right.

You can watch all 1 Minute Marketing Leader videos here.


You might also like

10 minutes for bravery

10 minutes for bravery

To make a dent in the universe (or anywhere), you have to be brave. I just sat down with The Marketing Society’s editor Michael Piggott to discuss why company rules stand in the way of better marketing—and why marketers must now be brave.

The Marketing Leadership Masterclass is back

The Marketing Leadership Masterclass is back

The Marketing Leadership Masterclass is back. For the first time, we’ll put on a second annual class, starting Sep 15, 2021. This isn’t a marketing class. We’ll teach how to mobilize senior stakeholders, colleagues, clients, teams—to make change happen.

Keynote: The 12 Powers of a Marketing Leader

Keynote: The 12 Powers of a Marketing Leader

Crises need leaders. People who show the way. Who dare to walk the path less travelled. What we’ve learned by writing The 12 Powers of a Marketing Leader has just gained more relevance. This could be marketing’s moment. This could be your moment.

Send me the details

Want to know more? Get the full brochure and the course calendar. We'll also give you access to a sample session and updates about this and coming classes.

We genuinely care about protecting your data. Read more in our privacy policy 

Thank you! We have just sent you the information. Please check your email (and SPAM folder too)